B2B Buyer Personas: Everything You Need to Know About Your Customers
Your customers are all individuals. They have their own lives, interests, fears, and dreams–no two are the same. While this is a lovely way to look at things, it can …
Breadcrumbs Blog
7 Reasons Your Leads Aren’t Converting (& How to Improve Lead Conversion Rates)
It can be a downright giddy feeling when you see the lead information come piling in. That ebook, webinar, or landing page knocked it out of the park, and you …
How to Write a Case Study and Increase YOY Revenue by 25%
Voices.com saw a 25% increase in year-over-year revenue after publishing its case study. If you want to replicate its revenue growth in your company, you’re in the right place. This …
5 Effective Ways to Close More Deals (Startup Founders)
It’s meaningless to attract leads if you can’t close them. This guide shares how you can close more deals and oust the competition. You’ll learn five real-world strategies and what …
How to Increase Sales Efficiency in 4 Ways (Real-World Advice)
Improving sales efficiency boils down to three main things. Processes, customers, and tools. This guide outlines some of our favorite tried-and-tested ways to improve your sales team’s performance, shorten the …
Time to Revenue: How 4 Startups Shorten It
Time to Revenue bridges the gap between the customer’s first touchpoint with your brand and the moment it starts generating revenue. It’s a critical and elusive KPI. For starters, how …
5 Tips For Mapping Out Your Entire Customer Journey & Buying Process
Your customer experience is one of the most important competitive factors for your business. Making sure your customers get the best experience is the key to both conversion and customer …
4 Keys to Create and Scale Your Revenue Marketing Strategy
With the new economic reality, marketers across every vertical are expected to increase efficiency and look further down the funnel when it comes to their investments. That means that more …
5 Mistakes to Avoid When You Move Upmarket (Startup Stories)
In an effort to move upmarket, Brex closed its SMB customers’ accounts. The news came as a nasty shock, as the $12.3 billion valued company started out serving small businesses …
Filter, Segment, And Sort Your Best Contacts And Accounts With Breadcrumbs Explore
Breadcrumbs was created with one goal in mind…to be the most agile lead scoring engine for data-driven, go-to-market teams that want need to identify, engage, convert, retain, and upsell their …
The Team Player Guide to Revenue Operations (RevOps)
Companies that implement revenue operations (RevOps) shot up nearly 3 times faster—proving once again that it’s never a good idea to function as a lone wolf when it comes to …