4 Keys to Create and Scale Your Revenue Marketing Strategy
With the new economic reality, marketers across every vertical are expected to increase efficiency and look further down the funnel when it comes to their investments. That means that more …
Breadcrumbs Blog
5 Mistakes to Avoid When You Move Upmarket (Startup Stories)
In an effort to move upmarket, Brex closed its SMB customers’ accounts. The news came as a nasty shock, as the $12.3 billion valued company started out serving small businesses …
Filter, Segment, And Sort Your Best Contacts And Accounts With Breadcrumbs Explore
Breadcrumbs was created with one goal in mind…to be the most agile lead scoring engine for data-driven, go-to-market teams that want need to identify, engage, convert, retain, and upsell their …
The Team Player Guide to Revenue Operations (RevOps)
Companies that implement revenue operations (RevOps) shot up nearly 3 times faster—proving once again that it’s never a good idea to function as a lone wolf when it comes to …
The 16 RevOps Podcasts You Need to Follow in 2022
Revenue Operations (also known as “RevOps”) is all about improving the processes and systems that your sales, marketing, customer service, and operations teams use to attract and convert customers. It …
3 Reasons Why Sales Sandbagging Does More Damage Than Good (+Alternatives)
Although sales sandbagging is widely practiced in organizations, you should avoid it at all costs since the downsides far outweigh the benefits. In today’s post, we take a stand against …
AARRR Framework: a Case Study on Grammarly, a Massive $13B Company
The sales funnel isn’t linear anymore. In reality, the customer journey is complex and full of nuance. However, despite the “tornado” sales path today, the AARRR framework still has its …
Everything You Need to Know About Hiring a Chief Revenue Officer
Even though chief revenue officer (CRO) roles have increased by 73% in the last few years, they are still very foreign. Note this question posted from a candidate interviewing for …
How to Improve Your CRM Data Quality (& Why You Need To)
More data is always better, right? Well… maybe not. It’s complicated. In theory, yes, more data is always better, but only when the data is actually good. It needs to …
How 3 Startups Use Product Usage Data to Increase Revenue
In product-led growth, product usage data is the first thing to look at before making any important decisions. In this guide, let’s review the basics before moving on to the …
How to Scale Growth: 8 Strategies to Get Out of a Slump
There comes a time when your business hits a plateau. You’ll come to realize the strategy that attracts your first 100 customers will no longer work. The competition gets stiffer. …