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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price


May 17, 2023

Introducing Breadcrumbs Copilot

In the past few months, the team has been working on a major new feature, and we’re happy to announce that today it’s available to everyone:

Introducing the revolutionary new way to build scoring models: automate scoring using Breadcrumbs CoPilot!

Screenshot Of Copilot

Looking back at our previous releases, all the pieces are now coming together:

We first launched Reveal to analyze your fit data and make informed decisions on your ICP, surfacing the highest-impact categories based on your best customers.

Screenshot Of Reveal Tool

Then we launched Reveal for Events to analyze your activity and intent data and pinpoint which actions impact revenue most, surfacing the activities and actions that your best customers do on your online properties.

Screenshot Of Reveal Tool

Today, we launch Copilot, a powerful tool that enables businesses of any size to create custom scoring models tailored to their specific needs and goals quickly and easily, without the need for extensive expertise or resources. And don’t worry; the power is in your hands–make manual edits to the model as needed.

Create a free account, and join the future of scoring with Breadcrumbs Copilot today!

With Copilot, you can:

  1. Use our ML-driven approach to create your lead-scoring model in just a few clicks. Breadcrumbs’ automated lead-scoring tool can help you quickly identify and target high-value customers, saving your business time and money. Our easy-to-use interface makes creating a customized lead-scoring model tailored to your needs simple and straightforward. We’ll handle the data crunching for you–no coding or technical knowledge is required.
  2. Stay in control: edit your model and make all critical business decisions in one place. When creating your model with Copilot, you can edit it, update data sets and business rules, and review all changes before setting it live. Our intuitive point-and-click UI makes it easy to customize your model with just a few clicks.
  3. Get rich analytics and reporting on each aspect of your scoring model. See how each category of your model affects the overall score and make data-driven decisions to improve it. With Breadcrumbs Copilot, you can get real-time feedback on the effectiveness of your scoring model so that you can adjust it for better results.

Log in with your email and start building custom scoring models that work for your business. Get insights into customer behavior, predict future trends, and inform decisions. With Breadcrumbs Copilot, you can develop more accurate scoring models faster while reducing time to market.

Plus, see the results of your models in real time–no coding required! Enjoy the power of data-driven decisions and create custom scoring models at the click of a button.

Start using Copilot today to experience the power of predictive lead scoring!