The Role of AI And Machine Learning in Sales Today
Artificial Intelligence (AI) has been captivating us for decades as we saw computer systems able to do more and more. AI has reached incredible levels of functionality, and with today’s …
Revenue Operations
Use Revenue Operations to get all your revenue-generating departments to work in alignment and break those silos to unlock your company’s growth.
How Data and Analytics are Influencing Modern Marketing
In 2023, you’ll see the use of data and analytics everywhere. For example, your favorite streamlining platform, Netflix, uses data to identify which movies will be a hit. Your go-to …
15 Product Leaders to Follow in 2023
Product leaders play a crucial role in any organization. It’s up to them to create and oversee a product team, determine a product’s strategic direction, and select the systems and …
What is Revenue Marketing? AND How To Start Fast in 5 Steps
Sales-marketing misalignment always causes silos in organizations. While there is a consensus on strategic alignment, effective coordination in day-to-day tasks across departments remains lacking. This guide explores some of our …
20 Influential Women to Follow in 2023
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
What Does RevOps Do? Maximize Your Revenue Potential
Five years ago, no one used the term “RevOps.” Now, it’s impossible to scroll through your LinkedIn feed without seeing it everywhere. Why and how has it become so popular? …
7 Essential HubSpot Workflow Examples For Sales And Marketing
Workflows can make or break your business. If you’re struggling to design a HubSpot workflow specific to your marketing and sales needs, you’ve come to the right place. In this …
Introducing Reveal For Data-Driven Ideal Customer Profiles
Today we’re happy to announce a game-changer update to Breadcrumbs Reveal, the free tool for B2B go-to-market teams we released in May 2022. We first designed Reveal to ingest and analyze …
Revenue Strategy: How 5 Startups Accelerated Revenue
“Pivot to meet the current demand…” or so they say. It’s easier said than done. How does one go about it in the middle of crippling economic conditions? We don’t …
Marketing Operations: A 5-Step Guide From Start to Finish
Marketing operations is the beating heart of your marketing efforts. It supports your marketing strategy with the end goal of improving collaboration across multiple departments, engagement, and revenue growth. If …
How To Break Down Silos And Spark Collaboration In Your Business
As startups grow, silos occur. Departments separate from one another. Teams stop communicating. Co-workers from another division—whom you used to be work BFFs with in the early days—become reluctant to …