20 Influential Women to Follow in 2023
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
Saas Marketing
Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
7 Lessons We Learned From Running a Successful Virtual Event
Even before the pandemic, companies around the globe have been increasingly expanding their event strategies to include a virtual event component. After March 2020, these efforts have remained steady—with one …
How to Assemble the Ultimate Marketing Tech Stack (& 8 Types of Tools You Need)
Sometimes it feels like there are a million and one marketing platforms to keep up with. Email. Social media. PPC campaigns. Content marketing. SEO. SMS marketing. There’s a lot to …
The 5 Pillars of a Successful Customer-Oriented Marketing Strategy
Customer-oriented marketing helps determine how a product or service can effectively solve the problems and pain of customers and buyers. Digital transformation has produced a plethora of new shiny tools …
How to Effectively Collect, Manage, And Respond to Customer Feedback
Successful businesses must align their products and services to meet customer needs, expectations, and realities. Collecting and acting on customer feedback is a significant factor in creating great customer journeys. …
The Ultimate Guide to HubSpot Campaign Reporting
“Data is the most important part of your campaigns,” you must’ve heard this countless times in marketing. But how do you keep up with a large amount of data and …
How to Use Content Personalization to Increase Engagement and Shorten the Sales Cycle
Nobody wants a generic experience with a brand. Not everyone is the same, and this should be reflected in the interactions a brand has with its consumers—you don’t want to …
B2B Buyer Personas: Everything You Need to Know About Your Customers
Your customers are all individuals. They have their own lives, interests, fears, and dreams–no two are the same. While this is a lovely way to look at things, it can …
5 Tips For Mapping Out Your Entire Customer Journey & Buying Process
Your customer experience is one of the most important competitive factors for your business. Making sure your customers get the best experience is the key to both conversion and customer …
What is a Customer Data Platform and Why You Need One Now
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
How to Excel in Thought Leadership Marketing
Everyone can claim to be a guru all they want and post fast facts on LinkedIn. The truth of the matter is that most people cannot reliably create high-value, insightful, …