Top sales performers automate their routine tasks on HubSpot to save time. From nurturing high-value leads to identifying customers at risk of churning, anyone can easily check off a manual …
Consumers have unprecedented access to products in a world where it has never been easier to set up a company. Customer expectations are higher than ever, and their choices are …
We’ll let you into a little secret…most guides you’ll read about social media advertising for B2B are written by bloggers–or AI bots–who have never booked a single ad campaign in …
Your website is making strides. You’ve put in the SEO muscle it takes to get seen, learned everything you can about your target customer, and tracked website visitor activity to …
Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring templates fail to …
If you don’t know about us or have just recently heard about our brand, here’s a short introduction: Breadcrumbs is a B2B company that allows you to create and implement …
No matter how long you’ve been in business, generating consistent awareness and interest in your brand is key to remaining memorable and building customer loyalty. With every marketer eager to …
We’ve talked about how to build a high-performing lead-scoring model, and we’ve gone over how to then implement that model. Today we’re going to talk about the five rules you …
Just how in the world did CustomerGauge raise its loyal customer base by 29%? By “closing the loop” with its best and unhappy customers. In this guide, you’ll learn how …
B2B marketing and B2C marketing are in completely different wheelhouses. Not only do they serve two distinct audiences, but the ways these audiences behave require different strategies and approaches. While …
According to Oracle CX Insights Report, 90% of respondents consider customer experience to be a priority for their companies. But with the evolution of technology and the enormous diversity of …