Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Raise your hand if you’ve felt that your sales and marketing teams were competing against each other instead of working together as a cohesive unit to boost your bottom line.
Don’t worry. You’re not alone.
After all, your sales and marketing team often have different objectives, processes, and metrics. These factors alone can create friction and inefficiency.
But here’s the good news. There’s finally a solution that can break down those walls and keep all those important teams from working together.
Revenue operations (commonly abbreviated as RevOps for short) can help bridge that gap.
So, are you ready to unify and optimize the entire revenue cycle, from lead generation to customer retention?
This article explores how RevOps can be instrumental in aligning sales and marketing, the benefits of doing so, and how Breadcrumbs can help you implement a successful RevOps strategy.
Let’s start by revisiting what RevOps is and why it’s important for businesses.
RevOps stands for Revenue Operations, which is the alignment and integration of all the functions that contribute to revenue generation. These functions typically include sales, marketing, customer success teams, and operations.
Revenue Operations is critical for modern businesses. It helps:
But it also offers other more specific benefits.
First, it helps any business adapt to changing buyer behavior and customer expectations.
How? It enables you to deliver a consistent and personalized customer experience across all touchpoints, channels, and stages of the sales cycle.
Second, RevOps helps you measure and improve your revenue performance and outcomes. In other words, it provides a holistic and data-driven view of the entire revenue cycle, from lead to customer.
Finally, RevOps helps businesses of all sizes overcome the challenges of siloed and fragmented revenue processes and follow the same best practices across the board.
For example, a small company like Hims that focuses on men’s health and hair loss solutions can improve sales tenfold by applying RevOps best practices, such as:
In this section, we’ll hone in on one of the most critical aspects of Revenue Operations, which is the alignment and optimization of your sales and marketing virtual assistants.
The alignment and optimization of processes like sales and marketing, as facilitated by RevOps, play a vital role in driving revenue growth and are key outcomes of RevOps principles.
For example, in the financial sector, Revenue Operations can positively impact the synergy between sales and marketing, optimizing the offering and promotion of financial products like online debit cards, credit cards, bank accounts, and more.
But how does that work? And what do aligned sales and marketing teams look like?
Sales and marketing alignment means that both teams share the same goals, strategies, tactics, and tools to generate, nurture, and close leads and retain and upsell customers.
Building a Revenue Operations team can help achieve this alignment by:
Businesses that successfully align sales and marketing through Revenue Operations see significant benefits for both teams and the organization overall.
Some of these benefits are:
In fact, according to a recent report by HubSpot, sales professionals are 104% more likely to reach or exceed their goals in organizations that have fully aligned sales and marketing teams. In those same organizations, marketers are 128% more likely to say their strategies are “very effective.”
Plus, according to 87% of sales and marketing leaders, strategic alignment of sales and marketing teams is the key to encouraging critical business growth.
While RevOps can be a powerful and transformative approach for aligning sales and marketing and expanding your revenue streams, it isn’t without its challenges and pitfalls.
Here are some of the common missteps that businesses make when implementing RevOps and how to overcome them.
Let’s start by looking at how well sales and marketing teams are aligned across different industries.
The same HubSpot report cited earlier states that only 35% of marketers and 30% of sales professionals in the UK say both teams are tightly aligned. That leaves out two-thirds of marketers and sales professionals who don’t believe their teams are strongly aligned.
But this is just an average for the UK. In other places like Sweden, things are far worse, with less than 10% of sales and marketing professionals admitting strong alignment.
Where alignment does occur, more than half (55.8%) of marketers and sales reps align regarding their conversation strategy when reaching out to leads or customers. However, only 31% align regarding analytics and metrics like key performance indicators or KPIs.
This study shows that there is still much room for improvement in sales and marketing alignment, as many businesses struggle with issues such as:
Among the challenges of sales and marketing alignment, one is ensuring the security and privacy of customer data across different teams.
Every person with access to customer data represents a security risk, so businesses must go above and beyond to add as many security measures as they can afford.
An effective and popular extra layer of protection is multi-factor authentication (MFA). MFA is a process of verifying the identity of a user (authenticating) by requiring two or more pieces of evidence, such as:
Technical challenges aside, though, one of the biggest mistakes that businesses make when implementing Revenue Operations is treating it as Sales Ops 2.0.
In other words, some managers think of RevOps as expanding the scope and responsibilities of the existing sales operations team to include marketing and customer success ops.
While this may seem like a logical and easy way to achieve RevOps, it can actually create more problems than solutions:
To avoid the pitfalls of treating RevOps as Sales Ops 2.0 and achieve true and lasting alignment between sales and marketing, you need to take a different and more holistic approach to RevOps, such as:
One of the key strategies that can help you implement a successful RevOps approach and align your sales and marketing teams is lead scoring using Breadcrumbs.
Work smarter, not harder, thanks to a powerful and innovative lead scoring and qualification platform that helps businesses generate, nurture, and convert more leads.
Breadcrumbs can help businesses with their RevOps strategy in several ways, such as
Breadcrumbs can play a vital role in aligning sales and marketing, as it helps both teams to:
To effectively implement the Breadcrumbs strategy in your RevOps, you can follow these six steps:
Thinkific is an online course platform that helps entrepreneurs create and sell their own courses.
Thinkific used Breadcrumbs to align sales and marketing, reducing their service level agreement (SLA) and Marketing Qualified Lead to Opportunity (MQL to OPP) rates dramatically.
Thinkific had two main challenges to overcome, both related to misalignment between sales and marketing. Its sales team was inefficient and lacked trust in the quality of the leads coming from marketing.
The company also had a lot of data about its leads, but it was scattered, incomplete, and inconclusive. Marketing didn’t know who their best leads were, and neither did sales. Consequently, Thinkific’s SLA was slow, and its MQL to OPP conversion rate was too low.
Thinkific implemented Breadcrumbs to surface the leads that are ready to buy in real time. It used Reveal to analyze its HubSpot data and provide insights on the value and impact of different lead categories.
Thinkific also aligned marketing and sales on the ideal customer profile and the metrics to focus on and used Breadcrumbs to score their leads based on fit and engagement criteria.
Thanks to Breadcrumbs, Thinkific reduced their speed to lead times by 99%, from 2–5 days to 10 minutes. They also increased their lead quality, doubled their MQL to OPP rate in just 3 months after implementing their first lead scoring model, and improved their lead quality conversations and their acquisition strategy by using data-driven insights.
In conclusion, RevOps is a strategic approach that can help your organization align and optimize your sales and marketing teams and achieve revenue goals.
It’s time to deliver a consistent and personalized customer experience and overcome the challenges of siloed and fragmented revenue processes. With RevOps, you create a single source of truth for all and can finally measure and improve revenue performance and outcomes.
If you want to learn more about how Breadcrumbs can help you with your RevOps strategy, book a demo with Breadcrumbs today!