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Scoring & Cold Emails
Use cold emails to boost your lead scoring strategy
What if your cold email strategy could boost your lead scoring… and vice versa? Integrate your cold email data into Breadcrumbs today to identify, engage, and focus on your most promising (and active) leads.
Optimize your outreach efforts and generate more qualified leads in 3 steps
1. Automatically create your lead scoring model
Create a lead scoring model with Breadcrumbs Copilot based on the info you have on your ICP (i.e., industry and job title) and engagement (i.e., cold email data.) In parallel, craft a cold email campaign tailored to different lead segments.
2. Relax and let Breadcrumbs work for you
Based on your scoring model settings, Breadcrumbs keeps track of how each lead interacts with your cold emails and adjusts their lead score based on these interactions. For example, a lead who opens an email and clicks a link may have their score increased.
3. Get your curated list of high-scored leads
Breadcrumbs will route back the information to your CRM, and you can set up automation and determine follow-up actions. Higher-scored leads might receive a phone call or personalized email, while lower-scored leads may get another round of cold emails.
Boost your lead scoring models with email data
Incorporate data from your cold email campaigns into your lead scoring strategy, and get deeper insights into your prospective customers’ behavior and interests. Continuously refine your scoring models based on real-time interactions, and identify the most promising leads more accurately.
When combining cold email data with Breadcrumbs lead scoring, you can:
- Qualify your leads through response
- Score your contacts based on their actual behavior
- Personalize and segment your next campaigns based on scores
- Choose how to follow up depending on each score
Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.
Christie Horsman, VP of Marketing, Thinkific
Get started quickly and fine-tune scoring logic
Start your scoring with ease by taking advantage of our intuitive ML-driven model creation process. You can customize and fine-tune the scoring logic from there to best suit your unique needs based on fit criteria, activity, recency, frequency, and weightings. With Breadcrumbs, your scoring model will be up and running in no time!
Unlock the true power of your customer data for FREE!
Discover the power of using your email data for lead scoring in popular platforms like HubSpot, Marketo, Salesforce, and more! You can gain valuable and actionable insights into your best prospect with just a few clicks.
Breadcrumbs is now offering free access for the first 1,000 early signups. Don’t miss this opportunity to explore Breadcrumbs lead scoring. And in return, all we ask is your honest feedback to help us improve further. Join us today and unlock the potential of lead scoring!
Power up your lead scoring with cold email data
Data-driven insight
Dive deep into your cold email campaigns to uncover valuable data.
Activity scoring
Leverage your email data to score your leads accurately.
Personalization
Segment your leads and personalize your follow-ups for maximum impact.
Make Critical Business Decisions
Leverage ML to drive success and take your business to the next level!
Use Breadcrumbs and cold email data to
Unearth hidden insights that indicate purchase intent
Emails are a goldmine of data waiting to be explored. You can gain valuable insights into your prospective customers’ behavior and intent by collecting and analyzing information from your cold email campaigns, such as open rates, click-through rates, and responses.
This data not only gives you a window into how your leads interact with your emails but also helps you understand what piques their interest. By leveraging these insights, you can create lead scoring models that accurately reflect each prospect’s likelihood of converting.
Use Breadcrumbs and cold email data to
Elevate your lead scoring with email interactions
The insights gained from your cold email data analysis play a crucial role in your lead scoring strategy. By assigning higher scores to leads who engage more with your emails, you’re effectively identifying those with a stronger interest in your product or service.
This method not only helps you prioritize your leads but also ensures your efforts are focused on the most promising prospects, boosting your overall conversion rate.
Use Breadcrumbs and cold email data to
Segment and personalize your lead scoring (and cold emails)
By grouping your leads based on their scores, you can respond with the right message (and medium) at the right time. High-scoring leads may warrant a direct sales approach while lower-scoring leads might benefit from further nurturing.
Personalized follow-up actions based on these segments ensure that your communication is relevant and appealing to each lead at every stage of the customer journey.
This approach not only enhances engagement but also fosters a deeper connection with your prospects, driving them further down the sales funnel.
Use Breadcrumbs and cold email data to
Automatically optimize and refine your scoring models (and email campaigns)
Lead scoring is not one-and-done. Staying static is not an option, as you’d miss out on revenue, big time.
Regularly revisiting your lead scoring model and making necessary adjustments based on new data and feedback is crucial. This ongoing refinement process ensures that your lead scoring strategy stays accurate and effective over time.
By keeping your finger on the pulse of your leads’ behavior, you can continuously improve your lead scoring model, ensuring it remains a powerful tool in your marketing arsenal.