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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

You Don’t Have to Spend More to Produce More SQLs

Marketing Revenue Sales

This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs). 

Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live that he discovered this around a year ago when they were looking for quick wins to close more deals.

He spent a Saturday scheduling demos and signing up for his own product, and when he did, his team discovered a massive opportunity for anyone working in a sales-led motion.

It’s common for marketers to work hard to create demand with prospects, building affinity for their products and driving traffic to their site. They visit the site, check out your pricing, and request a demo.

Then, the crucial error where the process devolves a bit: Too many brands redirect the user again to a BDR team to get requalified based on ideal customer profile (ICP) fit, only for them to then be sent to a sales team member. 

That’s when they realized that intent mostly trumps ICP, both immediately and over time, as long as it’s a decent demographic fit. 

Buyers come in and tell you they want the demo. They’ve qualified themselves and done self-education into your product. They’re ready to talk, so don’t delay on that, even if they may not seem like a perfect ICP fit at a first glance. They don’t want to talk to a BDR team and then get passed to a sales team member a day or two later; that’s too long, and you may lose the customer.

Instead, break the cycle by doing the following:

  • Optimize for how you’d want to buy as a consumer (fast, efficient, and streamlined) instead of optimizing around your own company’s efficiency needs 
  • Route leads who request a demo directly to sales, skipping the BDR qualification process 
  • Consider sending some leads to a BDR team, including those with lesser intent actions, like downloading an asset like an ebook instead of booking a demo 

When Eric’s team did this using their own automation software, in about a week, they saw a 31% increase in SQL on the same exact marketing spend they were using previously. This was a month-over-month improvement, which has since held fairly steady.

So the big takeaway here? Stop trying to re-qualify prospects who are already qualified. It’s a waste of time, and it can be a waste of prospects if you take too long. 

Want to check out the full video? Watch the full Hot Take Live here