Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price


July 14, 2021

The Rise of RevOps: Doing More with Less with Mike Nauls

In this episode of the Revenue Café, Breadcrumbs co-founder and Chief Product Officer Gary Amaral and Sales Operation Manager Joe Aicher are joined by Mike Nauls, Revenue Operations Manager for Profisee (Data Management) to discuss the rise of RevOps and how SalesOps adapted to the new remote working environment.

Mike Nauls is a fresh face to the Profisee company; no stranger to Sales Ops in Marketing, Mike took on the role of Revenue Operations Manager for Profisee amidst the pandemic. He aims to transcend entire funnel operations across marketing, sales, and customer success to create repeatable, predictable, and scalable revenue engines.

Profisee is a multi-domain enterprise master data management (MDM) software that provides a cost-effective and accessible approach to identifying and handling an organization’s critical data. Profisee enables integration and interoperability across unlimited users, records, data domains, and various deployment options. 

Mike Nauls, Revenue Operations Manager for Profisee (Data Management)

Key Takeaways

  1. “You’ve got to do more with less.’ With cut budgets during the peak of the pandemic and beyond, you might find yourself “wearing more hats” or doing more work outside of the job description of the past. 
  2. RevOps is powerful when you get it right. Everyone has to be singing the same tune and aligned. Gary gave us some insight when he stated “RevOps is about finding actual operational changes across that entire customer journey that ultimately positively impact revenue.” 
  3. If you’re interested in RevOps, listen up, study it, and get involved in the community. In a relatively new field uniting the marketing, sales, and CX under one umbrella, many RevOps-ers go at it alone, reaching out to the expansive online community as an opportunity to network and learn.  

Some topics we discussed included

  • How Mike had to pivot and learn and move forward leaning into the rise of RevOps after he was let go of his previous role in the wave of layoffs in the first half of 2020. 
  • “You’ve got to do more with less” Nauls stated as he describes a lesson he picked up on with this experience. 
  • Mike and Joe discuss what RevOps means: merging teams, the structure, and function of RevOps and not duplicating efforts across your stacks.
  • Mike tells us about his sales roles and the changes he’s made with this position change, including working more with the marketing team and automation system, data vendors, and the company’s campaigns. 
  • CX Ops is another vital move forward; SaaS companies make their money mainly through upsells, renewals, and expansions; Mike tells us it has to be a priority.
  • RevOps may take time to show their value as the data accumulates but ultimately become the advisor for all company branches relying on that incremental data.
  • Mike shares some great sales ideas to move from the meeting room to the remote environments, suggesting a Virtual Deal Room.
  • VDR’s main specs include having all of the metrics laid out, is set up like a personalized microsite, evaluating who’s engaged, and developing a plan to re-engage those disengaged. 
  • “Everyone’s more available, but they’re more busy.” People are available from their homes for more hours in the day, but getting more things done so they need the access to connect with your product at the time they’re available. 
  • Having easy to track and view proposals and demos keeps the friction in this virtual environment low for buyers and sales; Mike shares with us his two big tips for getting into RevOps (Hint: Learn about Rev Ops and get involved!)
Subscribe to our channels