Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Even today, when so many brands have enormous tech stacks full of SaaS tools designed to help streamline and improve every aspect of their business’s marketing and customer acquisition process, …
Picture this: yet another cold outreach in your inbox saying, Have you ever heard of lead scoring? Lead scoring helps prioritize leads, identify the most engaged prospects, and streamline your …
The world of B2B marketing has always been active. The industry is constantly in flux, continually growing toward the next significant advancement. By remaining focused on the present, B2B marketers …
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
Here at Breadcrumbs, we eat, sleep, and breathe lead scoring criteria. Every day, we analyze and dissect what works and what doesn’t when it comes to scoring leads. And now, …
Traditional lead scoring software (which, unfortunately, some brands still use today) had a lot of limitations. The models were static, meaning that as soon as a lead took a specific …
Are you tired of manually scoring your leads and finding that it’s taking up too much of your time? Do you want to increase your accuracy, efficiency, and revenue while …
Top sales performers automate their routine tasks on HubSpot to save time. From nurturing high-value leads to identifying customers at risk of churning, anyone can easily check off a manual …
Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring templates fail to …
We’ve talked about how to build a high-performing lead-scoring model, and we’ve gone over how to then implement that model. Today we’re going to talk about the five rules you …
I’d be willing to bet that I’ve probably looked at more lead scoring models than anyone on the planet over the last few years. Together with the team here at …