Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Traditionally, the start of a new year is always time for bold resolutions which we usually end up forgetting about pretty soon. But it can also be an opportunity to …
Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring …
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …