What is HubSpot? The Ultimate Beginner’s Guide
If you’re part of a business, chances are you’ve heard of HubSpot. After all, it holds the top spot with more than 29% of the market share in the marketing …
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
If you’re part of a business, chances are you’ve heard of HubSpot. After all, it holds the top spot with more than 29% of the market share in the marketing …
It’s common for B2C brands to hone in on demographic data when looking at qualifying and converting potential leads. They look at a user’s age, gender, location, education, relationship status, …
Breadcrumbs was created with one goal in mind…to be the most agile lead scoring engine for data-driven, go-to-market teams that want need to identify, engage, convert, retain, and upsell their …
Have you ever wondered about the quality of the data you input into your lead scoring system? In one sentence, there’s a quote that could answer your question: You only …
Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
ActiveCampaign is an incredibly popular SaaS tool for lead generation. They’re an automation-driven platform, with specialized solutions in everything ranging from email marketing to service and support. With all of …
Marketo Engage is a sophisticated CRM and data analysis tool that helps you keep track of every activity that individual leads are taking on your site–even if you don’t know …
Build vs. Buy, that’s the problem. During my career, I’ve seen this dilemma pop up on a weekly basis on nearly all fronts. Should we build a notification system for …
While you may not have run into this term yourself, data enrichment should be a critical part of every company’s data management and hygiene plan. Data enrichment is the process …