Illustration Of Firmographic Data

Firmographic Data: Everything You Need to Know

It’s common for B2C brands to hone in on demographic data when looking at qualifying and converting potential leads. They look at a user’s age, gender, location, education, relationship status, …

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Illustration Of Product Analytics Tools

The 6 Best Product Analytics Tools in 2022

Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …

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Illustration Of Mailchimp Best Practices

The Ultimate Mailchimp Lead Scoring Guide

Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …

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Illustration Of Data Enrichment

5 Data Enrichment Services Tested (2021 Edition)

While you may not have run into this term yourself, data enrichment should be a critical part of every company’s data management and hygiene plan. Data enrichment is the process …

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