Revenue Operations (also known as “RevOps”) is all about improving the processes and systems that your sales, marketing, customer service, and operations teams use to attract and convert customers. It …
Although sales sandbagging is widely practiced in organizations, you should avoid it at all costs since the downsides far outweigh the benefits. In today’s post, we take a stand against …
The sales funnel isn’t linear anymore. In reality, the customer journey is complex and full of nuance. However, despite the “tornado” sales path today, the AARRR framework still has its …
Even though chief revenue officer (CRO) roles have increased by 73% in the last few years, they are still very foreign. Note this question posted from a candidate interviewing for …
More data is always better, right? Well… maybe not. It’s complicated. In theory, yes, more data is always better, but only when the data is actually good. It needs to …
In product-led growth, product usage data is the first thing to look at before making any important decisions. In this guide, let’s review the basics before moving on to the …
There comes a time when your business hits a plateau. You’ll come to realize the strategy that attracts your first 100 customers will no longer work. The competition gets stiffer. …
Let’s talk RevOps. RevOps is one of the biggest focuses right now for many brands that are prioritizing profitable, scalable revenue growth for their businesses. That’s a big goal, and …
Product-Led Growth (PLG) is likely a term that you’ve heard a lot recently if you’re in the B2B or SaaS world in any capacity. You’ve probably already used a few …
Go-to-Market (GTM) teams for most B2B brands know exactly how essential it is to develop strong ideal customer profiles (ICPs) to help them understand their audience. This allows them to …
It’s time to scale your sales operations now that you’ve hit your ARR goals. But where should you start besides hiring a sales captain (duh) for your business? In this …