How B2B Marketers Can Use Lead Scoring To Improve Sales
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
Breadcrumbs Blog
Community-Led Growth: The Not-So-Secret Weapon of PLG Companies & What Else You Need to Scale
Community-led growth is the booster pack in a PLG strategy. But you need more than a massive fan base as a startup to scale into a flourishing company. In today’s …
The Ultimate Mailchimp Lead Scoring Guide
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
A Battle of Product-Led vs Sales-Led (+ 4 Differences)
Should you choose product-led as your go-to-market strategy now that it’s in full swing? In this product-led vs sales-led guide, let’s dig deep into the fundamental differences of both approaches …
5 Powerful Tips to Host a Sales Kick-Off Everyone Will Attend
If you suspect your sales team isn’t interested in a Globals Got Talent theme, you’re right. In this guide, Breadcrumbs speaks to four startup founders on what they’re changing (or …
Product-Led Growth: How to Convert PQLs in 3 Big Steps
In an ideal world, we see our leads as follow: Sounds perfect, right? That’s the concept behind product-led growth, a go-to-market strategy that turns your product into a large sales …
Product-Qualified Leads: How to 2X and Convert Them to Customers
You need more than a great product to generate product-qualified leads (PQLs). In this guide, we’ll show you how to increase these leads—even if they’re dropping off of your product—and …
5 Captivating B2B Sales Deck Examples (And Why They Work)
Your sales decks shouldn’t create more work. If anything, these presentations should simplify the selling process. In this guide, let’s look at five splendid sales deck examples and how you …
The 8 Best Upsell Examples and Strategies You Need to See
Upselling is everywhere. It’s the process of presenting customers with higher-priced items than what they’re currently considering with the goal of increasing your average purchase value. When I worked in …
Product-Led Sales: 5 Important Things To Do In This Transition
With 43% of B2B buyers preferring a rep-free experience, startups worldwide can no longer afford to ignore the product-led growth model. But how can you transition to product-led sales when …
3 ActiveCampaign Lead Scoring Best Practices To Get Better Data
ActiveCampaign is an incredibly popular SaaS tool for lead generation. They’re an automation-driven platform, with specialized solutions in everything ranging from email marketing to service and support. With all of …