Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
All Marketing Product Revenue Sales
Oct 2023, 20

Boost LTV or Die Trying with Neel Desai

While 60-75% of your Retention does come from things like building the right product and making sure you’re delivering value to the right customers, 25-40% of your Retention comes from tactical levers in your business, which you can implement quickly.

In this session, Neel Desai, Director of Product at Paddle, will cover a series of optimizations that you can implement immediately to drive tactical retention:

  • Active cancellations with cancellation surveys and salvage flows
  • Expansion revenue with term optimization and add-ons
  • Payment failure recovery to reduce involuntary churn

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Oct 2023, 16

Competitive Intelligence is not a Feature Comparison with Amy Beaudoin

Trying to compare your product to a competitor is not always a feature-by-feature comparison. In fact, that could get you in hot water if it’s inaccurate. You must also analyze their services, sales, and other areas that are critical for the software implementation to be successful.

In this session with Amy Beaudoin, Product Marketing Director at Visier, you will learn:

  • Ways to compete beyond talking about features
  • How to demonstrate weaknesses in your competitor through a third party
  • Points to give your sellers to win the deal

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

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Oct 2023, 13

Enough With The Single Source of Truth Nonsense with Jacki Leahy

“Single Source of Truth” has been the rallying cry of RevOps for years–it’s a futile, arrogant exercise that will hobble your progress.

Distributed Source of Truth is the way of the future.

In this session with Jacki Leahy, founder and fractional RevOps Advisor at Activate the Magic, you will learn:

  • The difference between a Single Source of Truth and a Distributed Source of Truth
  • Limitations of a Single Source of Truth
  • Three advantages of a Distributed Source of Truth

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Oct 2023, 09

Every Company Should Fail At Marketing with Karl Wierzbicki

Failing at marketing is a right of passage that too many companies try to avoid, instead of embracing it–and owning it!

In reality, the process of learning to market your business, product, or service is equally as important as the outcomes.

Every misstep and stumble is an important learning experience that paves the way for future success by providing firsthand insights into audiences, strategies, tactics, market positioning, and value props.

In this session with Karl Wierzbicki, you will learn:

  • The virtues of failing
  • Where companies typically fail at failing
  • How to fail properly

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Oct 2023, 06

Get Ready For The End of Sales As We Know It with Erol Toker

How can sales survive the double threat of buyer fatigue and hyper-automation? In this talk, we’ll share lessons from our pivot from a sales-led to a ‘revops-led’ GTM motion.

In this session with Erol Toker, founder of trykitt.ai, you’ll learn:

  • How we discovered RevOps.
  • How it completely changed our business metrics.
  • How it changed our sales function for the better.

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

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Oct 2023, 02

How Not to Suck at Driving Urgency in B2B Sales with Dave Shanley 

Marketing and Sales work together but don’t always work well together. That’s understandable–as organizations grow, there are different objectives, different measures, and a different focus for each function and stage of focus in the funnel.

While there’s a lot of talk of marketing and sales alignment–how does everyone actually work from the same framework?

In Hot Take fashion, Dave Shanley, founder and CEO of Content Camel will break down where your teams are losing focus, why there’s probably a gap in your strategy, and cover some legit insights that helped Content Camel double ACV and achieve stretch goals.

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Sep 2023, 27

How to Speak the Language of the CFO for Max Growth with Katheline Jean-Pierre

In many organizations, marketers have not adopted the language and mindset of CFOs. Aligning marketing with finance is often a missed opportunity to deliver more value and profits.

In this session, Katheline Jean-Pierre, Managing Director, Financial Services & Canada at LinkedIn, will explore how the relationship between value creation and the alignment of the CMO and CFO can be strengthened. Specifically, we will examine the fundamental principles, metrics, and workflows necessary for establishing a genuine partnership between these two critical roles. We will also discuss the critical mental models to help create a pathway and assess where your company is.

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Sep 2023, 25

Is Category Creation All It’s Cracked Up to Be? with Thomas Shields

These days, it seems like every VC wants their portfolio companies to create a category. Many seem to think that if you can, you should do it. But, should you? It’s a decision that has big consequences on how you allocate resources.

In this talk, Thomas Shields will share the questions you need to ask to find out if category creation is right for you. You will learn:

  • A framework for assessing a category creation strategy
  • What most people misunderstand about category creation
  • Why investors want you to pursue a category creation strategy even if it isn’t right for your business

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Sep 2023, 22

Nail Your Positioning through Argument Theory with Eric Duerr

Marketing is the business of persuasion. And no one understands persuasion more than ancient Greek philosophers. This session explores how marketers can harness the power of argument theory to develop better positioning and achieve persuasive outcomes.

By understanding the principles of argumentation and applying them in marketing contexts, marketers can better engage and influence target audiences.

In this unique presentation, Eric Duerr will delve into the world of argument theory and its applications in marketing. You will gain insights into how argument theory can help craft compelling messaging based on which arguments work best when persuading someone to choose your offering.

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Sep 2023, 19

No One Owns Your Customer Data Strategy? #Fail with Evan Dunn

It’s 2023, and all the talk in B2B SaaS is about what’s getting offloaded to AI. But what about good ol’ fashioned customer data?

Maybe it’s time SaaS orgs took control of their single most valuable asset with some intentionality.

In this session with Evan Dunn, Director of Growth Marketing at Syncari, you will learn:

  • Why SaaS is plagued with a false dichotomy between product and GTM
  • Why a unified approach to customer data makes all the difference in your GTM
  • What changes you need to make to stop being bogged down by data issues

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Revenue Acceleration Manifesto

Breadcrumbs is on a mission to break down silos between customer-facing teams. We enable operators to acquire and grow revenue faster by unlocking the value that already exists in their data and technology.

READ THE MANIFESTO