Enterprise-grade lead scoring made for everyone

  • Optimize your entire funnel
  • Get up to 30% increased MQL to Opp
  • Full support for sales-assisted and PLG motions

Trusted by innovative companies like

Introducing Copilot

Get started with your first lead-scoring model in seconds with the help of Breadcrumbs Copilot. Breadcrumbs will analyze your data and generate a suggested model with just a few simple clicks. You are still in control, you can make changes at any point, and it’s still super easy to understand, just insanely fast!

Automate lead scoring with data-driven models

  • 3-Click Lead Scoring Model Creation
  • Completely Transparent and Customizable
  • Full access to the entire Breadcrumbs Scoring Engine
Screenshot Of Copilot

Revenue opportunities out the wazoo

Why limit yourself to one or two models with legacy solutions? Build, Test, and Iterate freely with Breadcrumbs and use Lead Scoring to optimize all your revenue levers.

  • Unlimited workspaces and models eliminate false constraints
  • Build models for Acquisition, Expansion, Retention, and more
  • Run Multi-Variate tests without impacting operations or systems

See how Breadcrumbs works

Screenshot Of Compare Models
Screenshot Of Reveal Tool

Sales and marketing alignment, finally

Objective conversations replace the legacy of horse trading exercises between Marketing and Sales.

  • Reveal identifies predictive attributes with ML
  • Compare allows you to validate different hypotheses
  • Copilot empowers you to do all this in seconds

See Breadcrumbs in action

Turbocharge your stack

Breadcrumbs will help unlock the growth hiding across your tech stack. Our no-code connectors allow you to bring data together without begging for developer resources. Use this superpower to build models that surface your best prospects, customers prime for an upgrade, or the ones at risk of churning.

Illustration Of The Breadcrumbs Scoring Engine | Accelerate Growth With Lead Scoring

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

Data democracy, delivered

Gone are the days of begging, borrowing, and stealing data and resources to power your marketing engine.

  • Native OAuth integrations into your core GTM stack
  • Powerful API for when you need it
  • Visualize Data from all your connected platforms in one place

See how Breadcrumbs works

Screenshot Of Dashboard
Screenshot Of Explore

Business intelligence for real

Consolidating your GTM stack data with Breadcrumbs scoring intelligence allows you, the operator, a practical and actionable view of what is happening with your prospects, leads, and customers.

  • Explore provides a unified view across your GTM Stack
  • Trend analysis for marketing program optimization
  • Deep analytics at every level of the scoring engine

See Breadcrumbs in action


Sales assisted, PLG, hybrid – we support Any GTM strategy

There is no one-size-fits-all selling strategy! Whether you are sales-led, product-led, sales-assisted, or something in between, we’ve got you covered.


Gives sellers context around what makes a lead hot

Just say no to black box solutions! Sellers can access a detailed breakdown around what fit and intent data was used to generate every score.


Access insights that improve funnel efficiency

Provide operators with deep, meaningful insights—not vanity metrics—about the quality of leads entering and progressing through your funnel.


Machine learning serves as your data scientist sidekick

Understand which attributes are the best predictors of revenue today, while machine learning gets smarter over time as more data is introduced.

Your success is our mission

Our team’s mission is to drive successful outcomes for our customers. To do so, we act as an extension of your team to improve your data strategy, build objective-based models, and ensure that scores are being used to maximize revenue growth!

Breadcrumbs Team