The 5 Crucial Rules To Implementing A High-Performing Scoring Model
I’d be willing to bet that I’ve probably looked at more lead scoring models than anyone on the planet over the last few years. Together with the team here at …
Breadcrumbs Blog
What is Revenue Marketing? AND How To Start Fast in 5 Steps
Sales-marketing misalignment always causes silos in organizations. While there is a consensus on strategic alignment, effective coordination in day-to-day tasks across departments remains lacking. This guide explores some of our …
HubSpot vs. Salesforce: Which is best for lead scoring?
Not all leads are the same. But how do you know which ones are more likely to convert? The answer lies in lead scoring. Assigning a “score” to leads based …
9 Ways B2B SaaS Companies Can Effectively Market Their Business to Reach Wider Audiences
If you read the Breadcrumbs blog regularly, you’ve probably noticed a common thread in our post topics—B2B SaaS marketing. This isn’t a coincidence or the result of an alignment of …
You Don’t Need Lots of Data Points to Create a High-Performing Scoring Model
How much data is required to power a lead-scoring model? How many attributes typically drive predictions that are reliable enough to be accurate and actionable? Typically, the standard answers to …
The 5 Essential Rules To Building A High-Performing Scoring Model
Lead scoring can tell you a lot and help your team successfully identify high-value sales opportunities throughout the entire buyer’s journey… but it’s only as good as the lead scoring …
20 Influential Women to Follow in 2023
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
What Does RevOps Do? Maximize Your Revenue Potential
Five years ago, no one used the term “RevOps.” Now, it’s impossible to scroll through your LinkedIn feed without seeing it everywhere. Why and how has it become so popular? …
7 Lessons We Learned From Running a Successful Virtual Event
Even before the pandemic, companies around the globe have been increasingly expanding their event strategies to include a virtual event component. After March 2020, these efforts have remained steady—with one …
How to Use Your Lead Generation Process to Create Better Buyer Personas
When most marketers and businesses are sitting down to examine their lead generation process and their buyer personas, they’re typically looking at the information in only one way. They’re looking …
7 Essential HubSpot Workflow Examples For Sales And Marketing
Workflows can make or break your business. If you’re struggling to design a HubSpot workflow specific to your marketing and sales needs, you’ve come to the right place. In this …