If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray. The traditional approach to …
Sometimes it feels like there are a million and one marketing platforms to keep up with. Email. Social media. PPC campaigns. Content marketing. SEO. SMS marketing. There’s a lot to …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Customer-oriented marketing helps determine how a product or service can effectively solve the problems and pain of customers and buyers. Digital transformation has produced a plethora of new shiny tools …
I asked a simple question before outlining this article: Choosing to go freemium or free trial depends on a myriad of factors. What was happening in your company that led …
Successful businesses must align their products and services to meet customer needs, expectations, and realities. Collecting and acting on customer feedback is a significant factor in creating great customer journeys. …
Today we’re happy to announce a game-changer update to Breadcrumbs Reveal, the free tool for B2B go-to-market teams we released in May 2022. We first designed Reveal to ingest and analyze …
Lead scoring has been around for decades, and in that time, it’s mostly been unchanged. As a result, it’s been given a little bit of a bad rap. It’s thought …
Getting started with HubSpot the right way is crucial to long-term success. By making sure every department has an identical onboarding checklist, you can pave the road toward revenue acceleration. …
B2B brands have a lot of marketing strategies to work, and account-based marketing (ABM) is an increasingly common one. The ability to target specific companies as clients is an enormous …
No business can afford to ignore a tool as valuable as email marketing automation. Essentially, email marketing automation allows businesses to send automated marketing messages to their audience without being …