What is a Customer Data Platform and Why You Need One Now
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
Breadcrumbs Blog
PLG Marketing: 5 Pitfalls to Avoid (And What to Do Instead)
Your marketing strategy calls for a new approach now that you’re using your product as the main channel for acquisition, conversion, retention, and expansion. In this PLG marketing guide, learn …
The 6 Best Product Analytics Tools in 2022
Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …
How to Set Up a Lead Generation Funnel That Converts
It’s not uncommon for marketers to approach lead generation as a single hurdle they need to overcome. They set up a landing page on their site designed to collect lead …
How B2B Marketers Can Use Lead Scoring To Improve Sales
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
Community-Led Growth: The Not-So-Secret Weapon of PLG Companies & What Else You Need to Scale
Community-led growth is the booster pack in a PLG strategy. But you need more than a massive fan base as a startup to scale into a flourishing company. In today’s …
The Ultimate Mailchimp Lead Scoring Guide
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
A Battle of Product-Led vs Sales-Led (+ 4 Differences)
Should you choose product-led as your go-to-market strategy now that it’s in full swing? In this product-led vs sales-led guide, let’s dig deep into the fundamental differences of both approaches …
5 Powerful Tips to Host a Sales Kick-Off Everyone Will Attend
If you suspect your sales team isn’t interested in a Globals Got Talent theme, you’re right. In this guide, Breadcrumbs speaks to four startup founders on what they’re changing (or …
Product-Led Growth: How to Convert PQLs in 3 Big Steps
In an ideal world, we see our leads as follow: Sounds perfect, right? That’s the concept behind product-led growth, a go-to-market strategy that turns your product into a large sales …
Product-Qualified Leads: How to 2X and Convert Them to Customers
You need more than a great product to generate product-qualified leads (PQLs). In this guide, we’ll show you how to increase these leads—even if they’re dropping off of your product—and …