Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
As market conditions worsen into 2023, every dollar spent needs justifying.
Nice-to-haves are on pause, so how can you frame your product for a CFO?
Andrew Davies, CMO at Paddle, discusses why your buyer personas have to include the CFO in the environment of every SaaS company and reveals how to do it.
You have a product IP repository, which is your code base.
You have a customer IP repository which is your CRM.
You may even have an Operations IP repository.
But where do you find, and how do you create a cross-functional GTM IP repository across Marketing, Sales, Revenue Operations, and Customer Support?
Todd Rowe, COO of Bevy, answers this question during his keynote address at the Breadcrumbs’ latest Hot Takes Live conference.
According to market analysis, sales processes are getting longer by 30% on average. The sales team is experiencing a rollercoaster in the final stages of the sales process. Johan Benoualid, General Manager of EMEA and APAC for Akeneo, shares his plan to support, coach, and adapt to the new world of sales.
Write it down in 250-350 words, fill out the form below, and let us know.
Marketers and sales leaders can get lost in hundreds of KPIs, dozens of attribution models, OKRs, etc.
Mohamed Zahid, Hootsuite‘s first analytics leader and current VP of Self Serve Revenue and Demand Generation, shares a simple, elegant, and timeless approach to GTM strategy and measurement learned after over a decade at Hootsuite.
In this session, you will learn:
When was the last time you bought something risky or expensive because of an email you received from a vendor?
Chances are that you made that decision because of trusted customer evidence–but that is not the primary way you are going to market today.
The companies that will win in the challenging times to come are going to be the best at mobilizing customers to do more of what your employees do today. They are better at the job and cost less if you know how to properly organize and motivate them in a customer community.
In this session with Mark Organ, CEO Coach at Categorynauts you will learn:
It’s easy to get caught in a trap of thinking that being customer-centric primarily lies on your Customer teams.
However, while different in their day-to-day activities, these two teams live in the middle of your front-line Customer teams and the people building your product.
In this session with Genny Orser, VP of Marketing at Mappedin, you will learn:
Write it down in 250-350 words, fill out the form below, and let us know.
Marketing is hard, but managing marketing people is even harder.
In this hot take, you’ll get some rapid-fire do’s and dont’s for managing a large or small marketing team. Sean has made all the mistakes, so you don’t have to!
In this session with Sean Percival, CMO at Iterate Norway, you’ll learn:
Many marketing teams have evolved their strategy for the digital world with high-tempo campaign testing, product led-growth, and so on.
Yet, these same modern marketing teams approach creative in an outdated way, leaving campaign performance and revenue on the table.
It’s time for a better way to get creative. Learn how with Thomas Shields, Director of Product Marketing at Superside.
Brilliant GTM strategies only deliver if you can execute them flawlessly across a strong foundation. Spoilers: Most cannot.
In this session with Ali Rastiello, VP of RevOps at Health Catalyst, we’ll talk about data orchestration and why it’s so important to the RevOps stack.
Write it down in 250-350 words, fill out the form below, and let us know.
Discovery fatigue is a real thing in today’s market. Information is readily available, and buyers don’t want to listen to AE discovery calls.
But is that actually true?
Have high-performing Sales teams actually stopped doing discovery, or are they just doing it differently?
In this session with Tarmo van der Goot, Vice President EMEA for Chargebee, we discuss why discovery isn’t dead; you’re just thinking about it wrong.
When we care about our friends, we don’t let them jump into peril.
Producing video can be just that—a long and arduous process that ends with no video traction and a tired, pissed-off team.
In this session with Rich Adkin, CEO of Flikli, you will learn: