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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price


August 25, 2021

The CX Roadmap: Enhancing the Customer Experience with Ferha Mirdawi

In this episode of the Revenue Cafe, Breadcrumbs co-founder and Chief Product Officer Gary Amaral is joined by Ferha Mirdawi, Vice President of Customer Experience for Lending Tree, the largest online marketplace across lending platforms, to discuss how to revamp and enhance your customer experience.

Ferha Mirdawi has more than 20 years of marketing and product strategy experience with several prominent consumer-focused companies, pioneers in their respective industries. At Lending Tree, she establishes the Customer Relationship Management strategy for the nation’s largest online lending marketplace today. 

Lending Tree is the largest online lending marketplace headquartered in the US. The Lending Tree platform allows potential borrowers to connect with multiple loan operators across the country to find optimal terms for loans, credit cards, accounts, insurance, and the like. 

Key Takeaways

  1. Asking the right questions, gathering information, and taking actions are stable for customer success. With the changing digital access and marketing climates, many companies have explored budget transparency to connect with potential buyers.
  2. Having the humility to know when you fail is just as valuable as having the courage to try again. Customer success and communications are not without their trial and error experiences. The ability to respond appropriately and adapt to customer’s needs are core pieces of a customer’s success. 
  3. Communication is everything. Communication between marketing, consumer needs, and the product is crucial to the trifecta that gives us satisfied customers. Repeat customers and customer expansion rely heavily on your existing customer success. These transparencies help build trust with relationships with the consumer. 

Some topics we discussed included

  • Ferha’s experience overcoming the restrictions of the corporate target by focusing on the customer’s experience and the importance of communication.
  • The power of being a consumer-driven brand. I.e., how the hotel chain Four Seasons focuses on customer experience to reinforce relationships. 
  • Ferha explains the importance of thoroughly understanding customer concerns and happiness and how it reflects on your customer success.  
  • Ferha relates how she admires and learns from successful businesses changes to evaluate how her company can improve. 
  • Ferha tells us how she is able to connect with a core group of customers that isn’t always as vocal on surveys by evaluating their behavioral analytics. 
  • Detailed and quantitative data allows you to properly evaluate the solutions to the seemingly inevitable detractor comments you will receive. 
  • How Informed Customer research aligns with marketing and sales, allowing the approach of potential customers based on existing experiences. 
  • Gary tells us about his own and Breadcrumbs’ approach for customer-based marketing. 
  • Overcoming when a marketing campaign misses the mark and what tactics to evaluate how to drive it back to consumer needs. 
  • How to ‘bridge-the-gap’ across marketing, product and customer needs to secure success. 
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