Toplyne Alternatives / Breadcrumbs vs Toplyne

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The easiest and smartest scoring model manager for operators. Total control over your scoring results for all GTM strategies and hands-on expertise always at your fingertips.

Say goodbye to light features that no one ever trusted. Identify the fields that correlate the most with impact in one click and make data-driven decisions. Test different ideas in minutes. Measure the performance of your models in real time. Delve into our in-depth Breadcrumbs vs. Toplyne comparison to learn more about features, capabilities, and overall value.

Breadcrumbs is the best Toplyne alternative: read on for our in-depth Breadcrumbs vs. Toplyne comparison.

AI or ML: pick what puts you in the driver’s seat.

Make Breadcrumbs your own data sidekick. Our ML-assisted approach leverages the power of machine learning while giving you complete visibility and control over the data and the scoring models that power your business engine. You get to call the shots while our smart system does the heavy lifting.

Execute on any GTM strategies.

We believe that Product-Led is only one piece of the puzzle. What truly matters is how your contact aligns with your current ICP, what actions your active users do on your online properties, and how those actions correlate with intent. That’s why we built Breadcrumbs as a robust and multifaceted product enabling all GTM motions.

Built for lead scoring, enabling so much more.

With thousands of successful scoring models under our belt across various industries, we’ve crafted a product that is tailor-made for the task. Breadcrumbs simplifies and streamline configuring, managing, and optimizing scoring targeted at different ICPs, motions, products, and geographies running side by side.

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

Breadcrumbs vs. Toplyne: which one is right for me?

Breadcrumbs or Toplyne? Great question! Sure, we’re biased towards Breadcrumbs, but here’s the rational answer to why we believe Breadcrumbs is the best Toplyne alternative.

Toplyne and Breadcrumbs both let you connect your tech stack to analyze your leads and customer data, create lead scoring models, and surface revenue opportunities.

The key difference is that Toplyne is a tool exclusively geared toward PLG companies that relies on light features that don’t give you enough control over the business decisions that power your business engine.

Breadcrumbs empowers you to make the best decisions based on the most relevant data and have them implemented right away, measuring the actual performance and impact of the model across all your funnels, regardless of the data source. It is visual, and it is designed to deliver value to you right away. It is a smart system that learns over time and brings you along for the journey.

Let’s get into the specifics to help you decide which option is best for you.

Data analysis and insights

As a PLG-driven tool, Toplyne allows you only to use product analytics, billing, and intelligence data, missing out on all the data you have that lives in all your other marketing and sales tech stack.

That’s where Breadcrumbs comes in—a Toplyne alternative with a built-in data sidekick for operators specifically designed by operators to make your data analysis effortless

Connect all your data via native integrations or our solid APIs, and start connecting the data dots scattered across your tech stack, including full support for HubSpot and Salesforce (and many others.)

We free up your bandwidth by managing all data analysis and give you actionable insights so you can focus solely on what’s essential: create, implement, measure, and enhance scoring models based on the most relevant data. 

Scoring model creation

When creating your model with Toplyne, you can choose from a list of events that happen most frequently. The only filters you get are about which contacts to score.

Having a predefined list definitely saves you time, but what if you could do that and be able to customize your scoring model at the same time?

Breadcrumbs allows you to create a custom scoring model with criteria tailored to your exact needs while also providing you with useful insights like what events are most significant and how meaningful each event is. This will allow you to make more informed decisions when creating your scoring model. 

With Breadcrumbs, black boxes are no more—with our ML-assisted approach, you have full visibility and control over the scoring models that power your business. 

Connect your data and let Reveal analyze it for you to surface key patterns in real time, then determine which attributes and actions are most important for your business. 

Breadcrumbs Reveal: Toplyne Alternatives

Finally, use Breadcrumbs Copilot to surface the attributes and actions that strongly correlate to your best customer; refine your scoring model with our intuitive point-and-click builder to quickly create and manage a scoring model that meets your exact specifications–all in minutes!

Customer and company search, and analysis

Why settle for basic contact and account insights when you can use Breadcrumbs Explore to unlock a data-backed superpower that helps you make better decisions in real time across your entire tech stack? 

Our exploration tool enables you to view, filter, segment, and sort contacts according to attributes across your connected data sources so that your analytics process is constantly informed by the latest insights. 

You can even compare scoring outputs side-by-side and get a snapshot of trends quickly so that you can make decisions that you can trust.

Breadcrumbs Explore: Toplyne Alternatives

It’s like having GPS navigation–a powerful asset to have when exploring unknown territory. No matter what analysis you need to do or what questions you have about contacts and companies in your database, filters, and segments will help you locate them quickly and effectively.

On the other hand, Toplyne only offers basic exploration insights, making it difficult to analyze your contacts and companies effectively.

Toplyne is a PLG tool

At Breadcrumbs, we believe that PLG is only one piece of the puzzle. 

That’s why we have worked hard to create a robust and multifaceted Toplyne alternative capable of enabling a variety of GTM strategies, from sales-assisted motions all the way through to PLG and PLS and everything in between. 

It all ties back to our core offering: leveraging lead scoring to maximize your business growth potential. 

Toplyne, in contrast, focuses exclusively on the PLG motion, making it unsuitable for operators seeking a more integrated GTM plan.

Fit & Activity scoring

With fit and activity scoring, Toplyne data still does not deliver a complete view of what makes up a contact’s score. 

On the other hand, Breadcrumbs’ co-dynamic distribution helps you gain an in-depth understanding of what makes up a contact score by allowing you to view fit data (aka demographics and firmographics) and activity data (aka actions and behaviors) in an integrated way. 

Additionally, Breadcrumbs’ clear and customizable levels of differentiation help you identify why a score is high or low and quickly act on your scoring model results.

Breadcrumbs Fit And Activity Scoring: Madkudu Alternatives

Recency, Frequency & Time

Frequency and recency can seem complex words, but what they really stand for is giving your contacts the right score based on how recent their interactions with you were and how many times their interactions occurred in a given time period.

But that’s more to it; we call it time decay. 

Time plays a meaningful (yet often neglected) role in lead scoring, and it’s never linear. This is how time decay works in Breadcrumbs: it’s not an on-off button, but time decreases over time at a customizable rate, and your contact’s score changes accordingly

Breadcrumbs Decay Simulator: Toplyne Alternatives

Contacts visiting your page 4 days ago shouldn’t get the same score as contacts who visited your page 2 months ago. In the same way, you want to know immediately about in-product activity happening today. Immediately… not three weeks from now.

Lead scoring experiments

Experienced operators know that lead scoring is critical to their success, and the best-in-class among them test and compare a variety of approaches to see what works best. 

While Toplyne only offers limited A/B testing capabilities and allows you to test your model against a control group, Breadcrumbs lets you test multiple ideas and approaches, allowing you to compare and contrast the results using data-backed analysis.

Breadcrumbs Compare Models: Toplyne Alternatives

You can separate assumptions from empirical evidence and get crucial data to make informed decisions, helping you better analyze your leads and customers and refine your scoring approach.

The key insight? It’s not about having a single generic model up and running… it’s about having several very specific ones targeted at different ICPs, motions, products, and geographies running in parallel. Breadcrumbs enables that. 

Pricing and plans

Toplyne doesn’t offer a free plan or a trial, making it difficult to understand if it’s worth the cost and effort. 

Among Toplyne alternatives, Breadcrumbs offers a free plan that doesn’t come with any time limitations, and it’s not bound to any tech stack, allowing you to road-test the product and fully validate if it’s working for your unique needs without worrying about costly contracts or trial periods. 

And when you opt for an upgrade, you only have to pay for the features and services you use–giving you all the flexibility you need when building your lead scoring system.

Measurement of the impact on your business

With Toplyne’s light features, it is borderline impossible to see whether a model is moving the needle or even just if it’s working as intended. 

Breadcrumbs is optimized to surface exactly that information. With Breadcrumbs, besides getting better conversion rates, you can also optimize your models to: 

  • Increase the volume of your leads in the top positions, 
  • Decrease time-to-close velocity
  • Increase deal’s value over time.

That’s why we designed a fully customizable co-dynamic system: you’ll quickly and effectively be able to measure all the above metrics and adjust your scoring model accordingly to double down on what’s working.

An example? You can throttle the volume of leads passed to the sales team by adjusting the definition of “A” in your scoring model. Breadcrumbs will tell you how every change will impact your volumes in real time.

Why GTM teams choose to use Breadcrumbs for Lead Scoring

Here are more reasons operators choose Breadcrumbs as their go-to Toplyne alternative to power their lead scoring.


Lead scoring models you can trust

Leverage the power of machine learning to surface attributes and actions that maximize sales effectiveness and make data-informed decisions over revenue-generating outcomes.


Data that finally makes sense

Use Breadcrumbs as your data sidekick: we take care of the data analysis, and you focus on making strategic and tactical decisions based on those results.


An interface you’ll love

A hassle-free model builder that guides you through creating your lead scoring model like never before. Get real-time insights to make scoring model creation pain a thing of the past.


Free migration from Toplyne

Sit back, relax, and let us do the heavy lifting. Our migration service makes switching from Toplyne to Breadcrumbs easy, and it’s completely free on all annual plans.

Your success is our mission

Our team’s mission is to drive successful outcomes for our customers. To do so, we act as an extension of your team to improve your data strategy, build objective-based models, and ensure that scores are being used to maximize revenue growth!

Breadcrumbs Team