Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Purchase intent data can aid you when it comes to making the best decisions throughout the various departments of your company. It can give you a general idea of how much your customers are interested in spending with your company in the upcoming weeks.
This information can be invaluable to both B2B and B2C’s. For example, when it comes to B2Cs, it can inform how much stock you will need in order to minimize overproduction and waste and find the most efficient way to divide your budget. Meanwhile, B2Bs can benefit from this data by using it to create more personalized outreach that focuses on the strongest leads.
This type of data also helps your sales team. They can avoid wasting time trying to sell to people who are unlikely to make a purchase and can instead focus on easier and more likely sales, for example, using lead scoring solutions such as Breadcrumbs.
Purchase intent, or buyer intent, is a measurement and analysis of how likely customers are to purchase your service or product within a given timeframe. It specifies which of your customers are most likely to buy from you.
To illustrate with an example, let’s imagine that a customer is considering buying an MLOps solution. When does that idea turn into a more certain intent to buy? Well, that depends on where along their customer journey the customer finds themself.
There are a few behavioral indicators that can show an intent to purchase:
Basically, purchase intent data is a series of behavioral indicators that show you when a customer is genuinely considering purchasing a product or service that you offer.
It’s crucial to grasp the customer journey to leverage purchase intent data effectively. This journey can be distilled into four key steps:
In this first step of the customer journey, the customer realizes that they need to acquire some product or other. Perhaps they come to the conclusion that their online phone systems need to be updated. Or perhaps they feel cold and realize that the dog has chewed up their existing wool sweater. This stage is that first inkling of a hint at a sale.
Now that the customer is aware of what they need, the next step in their customer journey is to do some research. Who offers the best value for money? Which company has the best reputation and customer service?
Coding software customers might peruse different websites and catalogs, ask the advice of friends and family, Google things like “what is PySpark used for” to find out more about how this product can be useful to them, or see what reviewers on YouTube advise. The point here is to inform the customer’s decision-making process through research.
At this point, the purchase intent is still in the weaker, earlier stages. The customer has not yet decided which company to buy from. This is a crucial point where your marketing skills can make the difference between a sale and a pass.
At the point where the customer has researched enough for their purposes, they reach the intent step, which is when they can evaluate the products available to them. This means that they are able to make a choice from the options in front of them. Purchase intent is solidified, and your data can show you whether the customer is considering choosing one of your products or services.
The final step of your customer journey is when the customer decides to buy your service or product. This might be quick, or it might take a while, and there is always the chance that they’ll change their mind at the very last minute. This is when you need information about things like how much the customer intends to spend so that you can meet their needs.
If your customer hits a pain point, they might jump ship, or delay their purchase. It’s a complex process. Knowing where they are and how likely they are to buy from you at any given point will help you to manage your interactions with your customers.
Along with monitoring online activity, you can also be more proactive in your endeavors to understand your customers and how likely they are to buy from you in the coming months. You can create and distribute surveys in order to hone in on where the customers are along their journey. You can also see what’s bringing people to a purchase.
Here are a few survey ideas:
While surveys are a very direct and active way to collect data, you can also get information more passively using first and third-party streaming data collected continuously. We’ll delve into this a little more deeply here.
First-party data is collected directly by analyzing your website’s traffic, engagement activities, sales, and responses to your marketing efforts. You can use tools like customer relationship management systems, tracking tools, email marketing software, and website analytics to gather your internal purchase intent data.
An invaluable tool is Google Analytics. This allows you to check your website traffic and is full of intent data that can assist you when it comes to generating leads and developing marketing strategies. You can see how a customer’s journey progresses from the moment they land on your homepage. Where do they go next? What path leads to a sale? Where are the pain points?
First-party purchase intent data lets you see how your customers interact with your brand online and via email. This data helps you see your marketing campaigns’ success and why.
Another option is to use third-party purchase intent data. Various companies use third-party software to collect data and run analytics while adhering to rules and regulations surrounding data sharing and processing.
You can use third-party data if you don’t have the resources, time, or skills in-house to work through bronze-silver-gold data layers. This allows your team to focus on analyzing purchase intent data rather than trying to collect it. You can focus on generating leads by already having the information about which customers intend to purchase from your brand.
You can pool your efforts towards responding to the behaviors and signals of your customers.
Once you have collected your purchase intent data, it’s time to use it to your advantage. Here are a few ideas on how to do just that:
You can use your purchase intent data for personalized marketing campaigns to improve your customer engagement and retention rates and speed up the sales cycle. If you can, applying a personalized, individual accounts-based approach to your marketing strategies will allow for greater customization to meet your specific customers’ needs.
You can also improve your retention rates since offering the specific angle and solution that resonates with your customer is another way to offer great service.
You can narrow down some keywords related to purchase intent that your target audience uses. You can then integrate these keywords into your SEO (search engine optimization) strategies.
When your potential customers use purchase intent keywords, you know that they are likely close to buying a specific product or service. Used correctly, these keywords can help your SEO and marketing campaigns lead to quick sales and boost your return on investment.
If you know your customers’ purchase intent, you can then develop intent-based marketing strategies. Intent-based ads are a great cost-efficient choice since you know that they are likely to reach your customers–they’re already on the brink of a purchase!
Intent-based ads, whether sent via email or shared through social media, are likely to increase engagement and response rates and resonate with your audience. Additionally, consider leveraging a social media kit to streamline your social media advertising efforts and reach potential customers who are on the verge of making a purchase.
You can determine the right customers to target by looking at their online behavior and buying intent and delivering content relevant to them. This will encourage them to move along their customer journey.
You also want to look at your sales funnel to see which of your leads look most likely to purchase. Some may be more geared towards information gathering, others more towards transactions. Transactional intent is when the customer wants to purchase but is still investigating their options.
They might be putting things in and out of their basket, double-checking prices, or looking at reviews. People exhibiting purchase intent are closer to the point of purchase. If you can ascertain the stage people are at in their buying process, you can implement more efficient marketing techniques in order to generate revenue in the immediate and longer term.
When you have your leads sorted, you can then develop a lead scoring system to assess them in terms of where they are on their customer journey. This can include various factors, such as engagement, price points, whether someone is a returning customer, and anything else that you think is relevant to your business.
You can use purchase intent data to analyze and understand your customers’ behavior on your company website. You can then use this information to compare historical behavior with current behavior to determine which leads are most likely to make a purchase choice soon.
Purchase intent data can be collected directly by your company through the likes of Google Analytics and processes in-house, or by a third party. Once you have your purchase intent data, you can use it to choose the best SEO keywords for your customers, categorize your audience by most to least likely to purchase, and personalize marketing efforts.
Learning about the customer journey is vital, as is occasionally asking customers directly how they feel about different aspects of your service via good old-fashioned surveys.