Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Everything has a lifecycle. We enter the world as infants, and then we grow old. We go through different life stages with distinct experiences, preferences, and needs.
Even the products we use and services we rely on have different lifecycles. They evolve and adapt to changing needs.
These lifecycles mirror how a customer journeys from discovery to purchase. This process is known as the customer lifecycle. Just as nature experiences growth and maturity, so do customer relationships with products and services.
And it all starts with acquisition, which involves actively marketing and promoting your product or service to gain new customers.
However, it’s important to go beyond acquisition and foster long-lasting customer relationships. Why? It costs five times as much to attract a new customer than to keep a loyal one.
Read on to learn key strategies for turning loyal customers into brand advocates.
So, what are the different stages of the customer lifecycle? We provide detailed explanations below.
The acquisition stage is where it all begins. It often marks the first touchpoint between a customer and your brand.
This stage results from your marketing strategies, which might include content marketing, social media campaigns, and search engine optimization (SEO).
The goal is simple: to acquire new customers.
At the acquisition stage, potential customers actively consider different solutions and want to know if a particular product or service will meet their needs.
Let’s look at an example of a brand that hits the nail on the head with this stage of the customer lifecycle.
The “Try it free for 14 days” call to action on the 1Password password management for business landing page works wonders in attracting new users to its software.
Why? Offering a free trial for a limited period is a common strategy to encourage potential customers to experience your product firsthand, explore its features, and assess its suitability for their requirements.
This is quite an effective tactic in the consideration and decision-making process.
It reduces friction by allowing potential customers to test-ride your product (and see if it’s the right fit) before fully committing to the purchase.
The activation stage of the customer lifecycle highlights why it’s so important to go beyond acquisition. Just because you were able to bring in new customers doesn’t automatically mean you’ll retain them.
The customer is still at the beginning stages of the buyer’s journey, but they’re still not convinced that your product is their go-to. The goal is to convince them to use the product— and continue to use it (ideally into perpetuity).
To keep customers on board, you must provide value, offering something that makes them reach an “aha” moment.
For example, this might include:
It’s not enough to convince a customer to start using your product or service. You need to keep them coming back again and again.
Remember, it costs more to acquire and activate than to retain. So, keeping customers engaged and interested in your product is important.
You can provide ongoing value and continuous support through different channels to improve the customer experience.
For instance, adding a simple AI-powered chatbot to improve customer service inquiries can make a world of difference in creating (and keeping) happy customers.
Holger Sindbaek, the founder of Online Solitaire, says,
“Understanding the pivotal role of retention in the customer lifecycle transformed our approach. We recognize that keeping a customer is as crucial as acquiring one. This realization led us to prioritize our users’ ongoing experience, ensuring they always found value in our offerings. It wasn’t just about the initial win but nurturing a lasting relationship. This mindset shift didn’t just improve our retention rates; it deepened our connections with our community, making every user feel like an integral part of our journey.”
It’s at the revenue stage where you’ll begin to see the fruits of your labor. It’s the stage where you continue to generate steady revenue for your business, thanks to loyal customers.
If you’ve followed the right customer lifecycle management strategies, you’ll begin to offset your customer acquisition cost (CAC).
This is arguably the most important area of the customer lifecycle. Because if revenue isn’t growing, then nothing else matters.
To keep revenue growing, you might offer additional products that add another layer of value. You can do this through upselling and cross-selling opportunities.
Here’s a great upselling example by Noodles & Company. After adding an entrée to an online order, an in-app message asks the customer if they’d like to add cheesy garlic bread to the order.
The seamless integration within the order process makes it hard to pass up such a tasty addition to a meal. A simple button click increases the order value, driving more revenue for the fast-casual restaurant.
Every brand wants its customers to rant and rave about their positive experiences. The ultimate goal of most, if not all, businesses is to make customers feel like they’re getting the best of the best when it comes to products and services.
And what do people do when they have a great experience? They tell others about it. And when they do, they’ve officially become a brand ambassador.
Referrals are powerful. Why? Because 88% of consumers trust word of mouth. This is largely because the people who refer them to are people they trust. A friend or loved one wouldn’t steer them wrong, right?
So, the referral stage of the customer acquisition lifecycle allows you to connect with even more customers, sparking further growth for your business.
Chime allows its existing customers to earn up to $100 as a referral bonus by inviting friends (read: new customers) to open a new checking account and make a direct deposit.
When customers move through the sales cycle, they often have different needs and questions:
Addressing these different needs allows you to tailor your approach. Ultimately, you’ll be able to maximize customer lifetime value (CLV).
On the other hand, only stopping at the acquisition stage can result in customer churn, missed upselling opportunities, and loss of revenue.
Here’s an example of the customer lifecycle in action.
Clean Origin offers lab-grown diamond engagement rings, catering to people who prioritize ethical, eco-friendly, and affordable choices.
By offering lab-grown diamond rings, Clean Origin builds trust and loyalty among customers who prioritize eco-friendliness and ethical sourcing.
Clean Origin utilizes email campaigns and social media platforms to educate potential customers about the benefits of lab-grown diamonds and showcase the unique designs and styles offered by the brand.
This is important during the acquisition stage, as customers are still considering solutions and wondering what sets a brand apart from the rest.
Clean Origin fosters a strong relationship with customers through educational content and social media presence.
This is critical during the activation and retention phases as customers want to continue to get value from the brand.
Clean Origin encourages repeat purchases by offering discounts, launching personalized email marketing campaigns, and providing quality customer service. Note: Customer service is a critical part of customer retention, according to 89% of companies.
As a result, loyal customers continue to help the company generate revenue by making repeat purchases and referring the brand to others.
So, in a nutshell, your sales and marketing strategies shouldn’t only be focused on acquiring new customers. Your job isn’t done after you get a customer through the door.
In fact, the secret to success for many law mediation firms is referrals. Why? Clients want the best of the best to represent them during a divorce.
So, as a law firm, providing the best possible client experience that ensures satisfaction throughout the mediation process is worth its weight in gold.
Follow the same approach for your own business, and you’ll be pleasantly surprised at the positive impact on your bottom line.
All of the above sounds great, but how do you put it into action when juggling a million other tasks?
That’s where the proper tech stack comes into play. Let’s take a closer look.
Lead scoring is the process of assigning a numerical value to a lead based on its likelihood of converting into a customer. Doing so helps you prioritize and qualify leads. Factors that may influence scores include demographics, engagement level, or online behavior.
Breadcrumbs allows you to automate this process by helping you create a lead scoring model in just a few clicks.
As a result, you’ll be able to quickly identify, prioritize, and engage with leads and customers at each stage of their journey.
To use Breadcrumbs for lead scoring:
Below, we’ve outlined different strategies to follow for each stage of the customer lifecycle.
To generate continuous revenue, Dropbox offers different plans for different cloud storage needs. Plus, it often upsells its subscription plans to customers who have used all of their free storage.
As we mentioned earlier, everything has a lifecycle. Nurturing is key to reaching the next phase of the lifecycle.
In the case of customers, businesses must seamlessly nurture them through each phase of the buyer’s journey.
Follow the strategies above for effective customer lifecycle management. Use Breadcrumbs’ lead scoring platform to implement a lead scoring model easily and drive revenue generation.
Book a demo with Breadcrumbs to start scoring your leads today!