6 B2B Strategies to Attract New Clients in 2023
The B2B world isn’t what it used to be. It’s like a puzzle where the pieces shift, and the usual strategies might not fit anymore. Clients are savvier than ever, …
Breadcrumbs Blog
What Is Data Enrichment & How to Use it to Find Better Leads
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
Data-Driven Marketing Analytics: 11 Advanced Insights to Enhance Your Decision-Making and Performance
Great marketing decisions are often the product of data-driven insights. However, finding the right data at the right time can be a difficult task because, truth be told, how many …
Deep Dive into 4 Innovative SaaS Product Strategies: Real-Life Examples and Key Learnings
When launching a SaaS product, there’s one thing you need to remember … There’s a lot of competition out there. The SaaS industry has exploded in recent years. This growth …
How to Create Your GTM Strategy In 5 Steps
When you first start a new business, it’s easy to think that product development and testing are going to be the hardest part of the whole shebang. Once you have …
8 Challenges of Scaling a Business (And How to Overcome Them)
Growing your business is an exciting, high-reward affair. But the challenges of scaling a business shouldn’t be ignored—especially if you’re looking to achieve sustainable and profitable growth. All too often, …
The Future of B2B SaaS Marketing: 5 Advanced Strategies and Emerging Trends
6am: You wake up on a nice Friday morning and lazily scroll through your phone. Within minutes, you realize a new social media is making headlines, and the one you …
3 Excellent Aha Moment Examples to Learn From Today
Often, horizontal SaaS companies overwhelm first-time users with vast features and end up struggling to get them to reach the “aha” moment. One key to successfully onboard users is to …
RevOps Roadmap: Building a Solid Foundation for Revenue Operations Success
Revenue operations, or RevOps for short, is an emerging business function that aims to align sales, marketing, and customer success teams to drive revenue growth. It’s a holistic approach that …
The Art of Crafting a Winning Sales Enablement Content Strategy
Is your website content only focused on creating traffic that your sales team can’t do anything productive with? You may be losing prospects and sales opportunities! The content you’ve already …
The Best 6 Lead Scoring Criteria You Need | 2023 Update
Here at Breadcrumbs, we eat, sleep, and breathe lead scoring criteria. Every day, we analyze and dissect what works and what doesn’t when it comes to scoring leads. And now, …