RFM Analysis for B2B: 3 Common Myths Debunked
There are a lot of different approaches businesses take when trying to assess the value of leads and customers. Quite frankly, a lot of these approaches are wrong, or at …
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
What is HubSpot? The Ultimate Beginner’s Guide
If you’re part of a business, chances are you’ve heard of HubSpot. After all, it holds the top spot with more than 29% of the market share in the marketing …
Firmographic Data: Everything You Need to Know
It’s common for B2C brands to hone in on demographic data when looking at qualifying and converting potential leads. They look at a user’s age, gender, location, education, relationship status, …
Filter, Segment, And Sort Your Best Contacts And Accounts With Breadcrumbs Explore
Breadcrumbs was created with one goal in mind…to be the most agile lead scoring engine for data-driven, go-to-market teams that want need to identify, engage, convert, retain, and upsell their …
Data Quality: Your Secret Weapon For Lead Scoring
Have you ever wondered about the quality of the data you input into your lead scoring system? In one sentence, there’s a quote that could answer your question: You only …
The 6 Best Product Analytics Tools in 2022
Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …
How B2B Marketers Can Use Lead Scoring To Improve Sales
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
The Ultimate Mailchimp Lead Scoring Guide
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
3 ActiveCampaign Lead Scoring Best Practices To Get Better Data
ActiveCampaign is an incredibly popular SaaS tool for lead generation. They’re an automation-driven platform, with specialized solutions in everything ranging from email marketing to service and support. With all of …
4 Marketo Lead Scoring Best Practices For an Accurate Analysis
Marketo Engage is a sophisticated CRM and data analysis tool that helps you keep track of every activity that individual leads are taking on your site–even if you don’t know …
The Hidden Cost of Building Your Own Lead Scoring System
Build vs. Buy, that’s the problem. During my career, I’ve seen this dilemma pop up on a weekly basis on nearly all fronts. Should we build a notification system for …