The Best Customer Success Books to Read for 2022
We work so hard to acquire new leads, but just because we land their contact information doesn’t mean we’ve sealed the deal. True customer success requires a careful lead nurturing …
Breadcrumbs Blog
The 6 Best Data Enrichment Tools in 2021
It’s 2021, so most of us already have fairly full tech stacks that are bursting with a long list of SaaS tools designed to make our work easier or more …
Revenue Goals: Avoid These 5 Mistakes & Do These Instead
You can’t afford expensive mistakes. In this guide, learn where five companies went wrong while working on their revenue goals, what they did to fix them, and how you can …
Pricing Page Analysis: 12 Interesting Findings of 998 Startups
We analyzed nearly 1,000 pricing pages from June to July 2021 and have uncovered twelve surprising (and unsurprising) trends. Let’s dive in. Pricing Page Analysis: 12 Discoveries After Analyzing 998 …
5 B2B Email Marketing Best Practices to Shorten the Sales Cycle and Attract Leads
86% of businesspeople prefer email over other channels when it comes to business communication. That’s almost every single person who’d prefer you to land in their inbox than pick up …
The Definitive 5-step Client Onboarding Checklist (Template Included)
You know the long-term benefits of client onboarding—higher retention, deep customer relationships, and upselling opportunities. The real question is, how do you execute a client onboarding system that aligns with …
6 Ways to Increase Customer Revenue (Tested by Real Startups)
In this guide, you’ll learn how to optimize customer revenue—all the way from identifying the champion buyers to (re)building influence over your existing customers. What is Customer Revenue? Customer revenue …
5 Terrific ABM Examples That Deserve Attention
There’s more to account-based marketing (ABM) than identifying target contacts and researching the ins and outs of their business—but why tell you this when we can show you the following …
Overcome Price Objections: Steal These 9 Go-To Responses
No matter how terrific your product is, there will always be customers who feel that you’re overcharging them. Do you often feel flustered when they question your value? Fret not, here …
How To Increase Revenue Based On What’s Happening In Your B2B SaaS
When your marketing and sales departments are BFFs, and you create spectacular customer experiences, you’re several steps closer to revenue growth. Discover how 15 companies across industries increase revenue using …
The 6 Pillars of Successful Customer Retention
Are you overly focused on landing new customers? Most companies are. But until you master keeping those customers engaged, you might as well be pouring expensive champagne down the drain …