Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs).
Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live that he discovered this around a year ago when they were looking for quick wins to close more deals.
Many founders have always wanted to create content, but now it’s become a need.
That was the core point that Chris Decker, CEO of Salescast.co, stressed in his Hot Takes Live talk. He’s coached over 170 creators—including both individuals and companies of all sizes—so he understands this topic well.
Your agency relationship is doomed.
We know that’s a heck of a way to start an article, and it’s a bit of a downer. But in a lot of cases, unfortunately, it’s just true.
Megan Zink, Senior Director of Demand Generation Marketing at ReviewTrackers and the presenter for this particular Hot Take Live talk, stressed that agency relationships are just plain hard.
Write it down in 250-350 words, fill out the form below, and let us know.
You’re a scaredy cat, and it’s costing you an obscene amount of revenue, growth, and promotions.
That’s how Patrick Campbell—the Founder and CEO of Profitwell, which recently sold to Paddle—started his Hot Take Live talk, where he came to talk about how most SaaS brands get their pricing dead wrong.
The title says it all: Your B2B marketing isn’t cute enough.
That’s coming directly from Christie Horsman, Director of Demand Generation at Thinkific.
In her Hot Take Live talk, she reminded users that just because you’re a B2B company, it doesn’t mean you’re always talking to the C-suite. This is a crucial mistake some businesses make.
RevOps is not a methodology. Or, as Matt Bolian, Co-Founder and Head of Growth at RevPartners, likes to put it, RevOps ain’t a methodology.
Most RevOps advice is too heady and theoretical, and it doesn’t actually give businesses a framework for how to make decisions. There’s no way to connect a strategy with tactics, which means you aren’t able to successfully prioritize goals—or reach and repeat them.
Write it down in 250-350 words, fill out the form below, and let us know.
OMFG, I certainly do hope so.
If I hear or read another “how to do ‘X’ in a downturn,” I’m gonna puke.
Smart question to ask. These days, everybody and their cousin are talking about having a Product-Led motion or being a Product-Led company.
Everybody and their cousin are also talking about the benefits of having/being one: how it lowers cost of acquisition, how most of the top-of-mind companies of the hour have it, how it’s the best way to go, and if you don’t have one you’re a dinosaur on its way to extinction.
Except: everybody and their cousin are leaving out one itty-bitty detail, either because they don’t actually know about it or because they are incentivized (in some direct or indirect way) to actually push it under the rug.
Far too often, I’ve started a new role and immediately been thrust into a significant technology migration. The litany of reasons for such a major endeavour is long and often transposable from one organization to another.
More often than not, the justification is encapsulated in a broad generalization like “we’ve outgrown the platform” or “it’s such a mess we should just start over.”
Write it down in 250-350 words, fill out the form below, and let us know.
The outlook from industry pundits across VC, PE, and public markets seems overwhelmingly bearish.
I get it; many of the typical leading indicators are in bear country.
So I was recently at the Forrester B2B summit in Austin and had a blast! It was an excellent opportunity to focus on new thinking in the B2B space, check out the latest and greatest vendors, and reconnect with old friends.
However, it was also an eye-opening experience as I experienced the sales prevention department of several companies in action.