Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
Objectives and Key Results (OKRs) is a collaborative goal-setting tool that is designed to help your leaders and team state what it is exactly that they want to accomplish.
During his Hot Takes Live session, Collin Smith, Head of Growth at Viz.ai, said that he believes that all SaaS tools should have them.
If you’re like most brands and CROs, you aren’t properly focusing on pipeline quality, and that’s a major issue.
Vishwanath Mallikarjunan of Esper.io has diverse experience ranging from market research, product development, sales, business analytics, DevOps, finance ops, and revops.
And this is one fact that he knows to be absolutely true, which is what he discussed in his Hot Takes Live session.
If you have an alignment problem, RevOps isn’t going to fix it.
This is what Camela Thompson, VP of Marketing at CaliberMind, shared in her Hot Takes Live talk.
And after spending 15 years working in RevOps, she would know better than anyone.
Write it down in 250-350 words, fill out the form below, and let us know.
A lot of job titles have changed and evolved over the past ten years. One that hasn’t changed is Chief Revenue Officer (CRO), which always seems to center around creating a repeatable sales process.
And yet, during his Hot Takes Live session, Jason Reichl, CRO of Trustlayer.io, says that the repeatable sales process is actually dead.
Half of the blog posts published online today dramatically like to claim that attribution is broken. It’s not broken, though; it’s just misunderstood.
This was the opinion shared by Perry Nalevka in his Hot Takes Live talk. Perry is the CEO of Penguin Strategies, which is a growth agency that helps tech brands scale fast.
Capacity planning is important. It’s one of the biggest drivers of your next year’s success because it should be the basis for the annual plan you’re creating. (This is something you should already be doing). It aligns the entire GTM team and establishes a set of assumptions that are the path for getting to the end goal you want.
Despite all of this, most brands are doing capacity planning wrong.
This was the subject of one of our recent Hot Takes Live sessions, hosted by Rhys Williams, Founder & Managing Partner at Domestique.
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Your startup needs a RevOps kickstart if you want it to have the kind of success you’re imagining.
This is the Hot Takes Live session delivered by Aparna Muralidharan, Head of RevOps at Flowcode. She knows this first hand, as she’s worked in some of New York’s hottest startups and has built RevOps from the ground up at Series A-C companies.
We’ve all had a boss or two we couldn’t stand… but can you imagine working for an algorithm?
This is a very real possibility, according to our very own Armando Biondi, Co-Founder and CEO of Breadcrumbs. A 3x investor, 2x senior leader, and angel investor in over 300 different companies, Armando shared exactly why in his keynote Hot Takes Live session.
This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs).
Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live talk that he discovered this around a year ago when they were looking for quick wins to close more deals.
Write it down in 250-350 words, fill out the form below, and let us know.
Many founders have always wanted to create content, but now it’s become a need.
That was the core point that Chris Decker, CEO of Salescast.co, stressed in his Hot Takes Live talk. He’s coached over 170 creators—including both individuals and companies of all sizes—so he understands this topic well.
Your agency relationship is doomed.
We know that’s a heck of a way to start an article, and it’s a bit of a downer. But in a lot of cases, unfortunately, it’s just true.
Megan Zink, Senior Director of Demand Generation Marketing at ReviewTrackers and the presenter for this particular Hot Take Live talk, stressed that agency relationships are just plain hard.