Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
No business can afford to ignore a tool as valuable as email marketing automation.
Essentially, email marketing automation allows businesses to send automated marketing messages to their audience without being available or working 24×7. These emails are sent out after they are triggered by the customers, which differentiates them from one-off campaigns or a newsletter.
As per statistics, automated emails have a whopping 98% open rate, with a 37% click-through rate. And because automation is generally successful, over 85% of marketing professionals use email marketing software to automate their campaigns. These are some staggering numbers, isn’t it?
Now that being said, the success of email marketing relies mainly on how well you craft your email campaigns. But as marketers, it may be difficult to constantly come up with creative campaign ideas that engage your readers.
To help you out, we have whittled this list of the best email automation examples. Below, we will look at how companies, both big and small, are employing email automation to connect with their target customers and warrant their precious time and attention.
So, let’s begin.
Before you start reading the list of our email automation examples, and whether you are just starting to send automated emails or you are a seasoned email marketer, the first thing you should do is review and follow email data hygiene best practices.
Why, you ask?
For many good reasons: data hygiene improves sender reputation and deliverability, ensures GDPR, CASL, and CAN-SPAM compliance, and provides more accurate email benchmarks and lower CMS prices.
Email data hygiene best practices include:
Need help landing in your recipient’s inbox?
Making sure your email lands in your recipients’ inbox is one of the biggest struggles for salespeople around the globe.
But what if there was a tool tailored just for you that ensures it happens, and can also create an entire cold email strategy for you?
Meet Cadence by Breadcrumbs, your next-gen partner in cold email lead generation.
Once you do that, you’re just one step away from a perfect email automation campaign.
Let’s take a look at the seven best email automation examples to inspire your next campaign!
Welcome emails are messages sent to new customers, users, or subscribers. These emails are typically sent to make the reader feel welcome while also giving them an introduction to the company/brand. Statistics reveal that welcome emails have a 91.43% open rate.
One company that does a great job with welcome email automation is Skyscanner, a renowned travel search engine. Once you sign up with Skyscanner, you receive a well-crafted and extremely useful welcome email.
The entire email can be broken down into three components:
Finally, there is a CTA that encourages the users to boost their experience with Skyscanner’s mobile app.
Overall, the email is a pleasant read that welcomes new users while subtly highlighting the company’s core benefits.
Product launch emails introduce a company’s new products or collections and tell the idea behind them or enumerate the benefits. These emails are meant to create hype around the new product, making subscribers eager to shop them.
Nike has done an incredible job with its product launch email for the Nike React Infinity Run collection.
To start things off, Nike talks about its goal, which is also the product’s most coveted benefit. And to make sure that the email does not sound like a generic sales pitch, the company provides statistics to reinforce the benefit of the product. This provides users the assurance the product really does its job.
The email also offers its Plus customers the opportunity to return the shoes within 30 days if it doesn’t fulfill their expectations. This is an excellent way to offer a product guarantee while also triggering interest in the NikePlus membership.
Many times, leads fade. And this may be due to a myriad of reasons. But that doesn’t imply that you cannot bring them back. Also known as win-back emails, re-engagement emails are designed to win back those dormant subscribers and get them interested in what your company has to offer.
Birchbox, the beauty subscription brand, does a great job at re-engaging customers by offering them a free product, which is quite likely to resonate well with makeup enthusiasts.
Instead of offering a generic discount, they entice their lost customers with a tangible product that they can anticipate. It also gives a feeling that the brand understands its customers well.
Finally, it creates urgency by stating that the deal is only available for those who sign up in time for the next month’s box. Genius, isn’t it?
If you aren’t sure when to send a re-engagement email, you can use a tool like Breadcrumbs to find out inactive and unengaged users before it’s too late:
Breadcrumbs will surface the users that are inactive or unengaged so that you can reach out to them before it’s too late.
And the good part is that this is just a fraction of what Breadcrumbs can do for you: from acquisition to upsell, cross-sell, and retention, Breadcrumbs will support all revenue-generating teams in accelerating growth and engaging with the best revenue opportunities to close more deals faster.
Grab your free Breadcrumbs account today.
If you want to establish long-lasting relationships with your customers, you need to show them that you care. One way to do that is by rejoicing during their special days.
Remember, it’s important to celebrate your customers’ major milestones. Whether it is their birthday or anniversary, sending them a heartfelt message along with a fancy little discount is an excellent way to nurture relationships. And having automated emails set up for these days will pay off.
Here’s how Dorothy Perkins does that:
This amazing birthday celebratory email from Dorothy Perkins breaks through the crowd and instantly warms the heart with its message. Very company and minimal, the email only comprises a single image that leaves an impact.
The theme “Treat Yourself” is brilliantly done with all elements supporting it. The offer instantly grabs the eye and certainly persuades the reader to visit the website and browse through the collection.
Onboarding emails are crucial to boost customer retention. Such emails help new users get acquainted with your brand, find out about all the new features, and instantly build a connection.
Having email automation for onboarding emails ensures a remarkable customer experience and sets the brand up for long-term success.
Hipmunk presents a classic example of an onboarding email that brings together all the significant components of onboarding.
The email opens with the sweetest mascot that instantly grabs the user’s attention and encourages them to read. The structure includes prominent headings that make it easier to consume the information. Every headline has one-liners for those interested to know more.
Finally, the email ends with two CTAs: one that persuades the reader to make a purchase and the second that asks them to share their opinion. Both lead to more engagement with the brand.
Cart abandonment emails are aimed at winning back customers. A crucial part of eCommerce email marketing strategy, these are sent to someone who has added items to their cart but left the website without purchasing.
Casper’s cart abandonment email copy is catchy and incredible.
“Come Back To Bed”–the catch line is witty and features a sleep-related pun.
The email shows a picture of the product for instant recall. It also showcases the price along with other recommendations to create better opportunities for click-through.
There is a clear CTA button that takes the reader back to the checkout process. The inclusion of customer testimonials offers social proof and shows that the product is worth the investment. All in all, a neat and well-crafted cart abandonment email.
After-sales communication is an effective way to enrich customer relationships. Automating these emails can make your customers feel valued and offer them a positive shopping experience and even earn new customer referrals.
Chewy offers a pleasant and warm after-sales email to its shoppers, requesting their reviews.
What stands out about the email is the catch line–“What did you think of your recent purchase?” It is a conversational copy that encourages shoppers to leave reviews.
The final section revives customers’ trust by reiterating the many reasons to purchase from Chewy: free shipping, easy returns, 24/7 service, and product guarantee.
We hope that these email automation examples helped you find that jolt of inspiration. With these use cases in mind, you can identify how your brand can use automation to connect with your target audience.
But remember to avoid being too pushy. Draft a well-thought-out email sequence that prioritizes relationship-building while keeping the customers thoroughly engaged.
This is a great article with some useful email automation examples. I especially liked the one about the abandoned cart reminder, as I think it’s a smart way to increase conversions and customer loyalty. I also appreciate the tips on how to write engaging subject lines and CTAs. I’m curious to know how you measure the effectiveness of your email campaigns and what tools you use to optimize them. Do you have any recommendations or best practices to share? Thanks for the valuable insights!
Hey Lindsey,
Thanks for your kind words! We’re huge fans of Hubspot’s native tools for gauging performance. Regarding tips, we have a whole post dedicated to email best practices that I think you’d love!
Let me know if you have any other questions, always happy to help! – Tory, Marketing Manager @ Breadcrumbs
Thanks Tory, I was hoping that if you want my perspective in the form of a blog?