Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Cold emailing remains a powerful tool in the modern marketer’s arsenal, providing unparalleled opportunities to connect, engage, and convert potential leads into valuable customers.
When executed strategically, cold emailing can open doors to new business relationships, drive sales, and boost brand awareness.
However, when scaling this tactic to reach hundreds or thousands of prospects, the complexity increases, necessitating a thoughtful and well-planned approach.
In this comprehensive guide, we delve deep into the world of cold emailing at scale, ensuring you have all the knowledge and tools at your fingertips to launch successful campaigns that yield tangible results.
From unraveling the basics of what cold email is and laying down the foundational principles that govern its success, to providing practical tips and strategies to enhance your campaign’s effectiveness, this blog post is designed to be your go-to resource.
We will also introduce you to a curated list of indispensable tools that can streamline your processes, ensuring your cold emails not only reach your prospects’ inboxes but also resonate with them, prompting the desired action.
Whether you’re a seasoned marketer looking to refine your cold emailing strategies or just starting out, this guide promises valuable insights and actionable advice to elevate your cold emailing game.
So, buckle up and get ready to transform your outreach efforts with the power of cold emailing at scale!
Cold emailing is the practice of sending unsolicited emails to potential business contacts or clients who have had no prior interaction with your company. Think of it as the digital equivalent of cold calling, but less intrusive (and more virtual).
The main goal of cold emailing is to initiate a conversation, build a relationship, or generate a lead with the recipient or potential customers.
While this approach is relatively simplistic if you’re only reaching out to a few people per day, the fact is to generate enough leads to fill your pipeline, you’ll need to reach out to a few hundred per day to get a response.
Research by Klenty found that for every 100 contacts you email, only around eight will respond—meaning that cold emailing at scale is your best shot at generating the numbers you need.
While the increase in recipients can help to push the numbers in the right direction, this means things like message personalization and targeting become much more difficult to do well—and can even reduce your overall conversion rates.
Luckily for you, you’re reading this article, which will help prevent that problem from happening on your watch. 😉
Before we dive into the technical side of how to launch your mass cold email marketing campaign, we need to cover the groundwork for cold email 101.
After all, all the technical tools in the world won’t help you if the message you’re sending to your audience doesn’t resonate with them.
Before you start sending emails, you need to know who you’re sending them to. Before you start building your list, clearly define who your ideal customers are by creating an Ideal Customer Profile. Consider their industry, company size, job role, geographic location, and any other relevant characteristics. This will help you tailor your list to include only those most likely to be interested in your product or service.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
After that, you can use LinkedIn, industry directories, or purchase lists from reputable providers to build a list of contacts that are relevant to your business and are likely to be interested in your product or service according to the ICP you just made.
Not every email should go to every contact. Segment your list based on industry, job role, company size, or other relevant factors to ensure your message is as relevant as possible to each recipient.
Once you have your list, segment it to tailor your messaging to specific groups. This ensures relevancy and increases the chances of engagement. You could segment your list based on:
Additionally, you should always ensure to maintain your email data hygiene by removing fake email addresses from your lists before you import them into your database.
Personalizing cold emails, even when sending them at scale, is crucial for increasing engagement and response rates. Leveraging personalization helps your email stand out in the recipient’s inbox and shows that you’ve taken the time to understand their needs.
Here are several strategies to help you personalize your cold emails at scale:
Your subject line is the first thing recipients will see, so you need to make it count. When writing your cold email subject lines, make sure to keep these points in mind:
By crafting a strong, engaging subject line, you increase the chances of your cold email being opened and making a meaningful impression on the recipient.
A/B testing, also known as split testing, is a crucial practice in cold emailing as it helps to optimize your email content, structure, and strategy for better performance and higher conversion rates. It involves sending two variations of an email to a small subset of your audience and analyzing which one performs better in terms of open rates, click-through rates, or other relevant metrics.
In a testing context, you can test things like subject lines, message content, offer, or even the audience itself. Optimizing your emails through A/B testing can lead to higher click-through rates and more positive responses, ultimately increasing the conversion rates of your cold email campaigns.
(P.S. We have a guide here all about A/B testing in sales if you’re looking for some additional help in this area.)
Writing automated follow ups to your initial cold email is a crucial aspect of any email outreach strategy, as it significantly enhances the chances of receiving a response and ultimately achieving your outreach goals.
When a recipient receives your initial cold email, they might be too busy to respond, the email might get buried in their inbox, or they might need additional nudging to take action.
A well-crafted follow-up sequence serves to remind the recipient of your initial message, provides additional information or value to pique their interest, and demonstrates your persistence and genuine interest in establishing a connection.
By thoughtfully planning and crafting your follow-up email sequence, you significantly enhance your chances of re-engaging cold leads and driving positive outcomes.
Complying with email marketing laws such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR) in Europe is crucial for businesses engaging in cold email outreach. Failure to comply can result in severe financial penalties, damage to your brand’s reputation, and a loss of trust among your audience.
By following all the steps listed here today, you can effectively send cold emails at scale while maintaining a personal touch and staying compliant with email marketing laws. Remember, the goal is to start a conversation, not just push a message, so focus on building relationships rather than making a hard sell.
Now that you know what a cold email campaign is and how to create a successful one, it’s time to dig into the juicy part—finding a tool that’s going to help you put both parts together.
Here we’re going to list tools that are great for novices and pros alike and work with a variety of different niches.
Lavender.ai is a company that specializes in providing tools and services designed to enhance the effectiveness of cold emails particularly in sales and marketing contexts. Their platform utilizes artificial intelligence (AI) to analyze and score email content, offering suggestions and insights to improve the clarity, tone, and overall impact of the message.
The goal is to help users craft emails that are more likely to elicit positive responses, ultimately leading to higher conversion rates and more successful outcomes.
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Reply.io is a sales engagement platform designed to streamline the process of outbound sales, including cold emails. It provides salespeople with tools to automate and personalize communication, track engagement, and manage leads throughout the sales process.
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Lemlist is a sales automation platform designed to help salespeople create, send, and track personalized cold emails at scale. With a focus on deliverability and analytics, it’s a great option for those looking to dive into the details of their sales campaigns.
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Throughout this article, we’ve demystified the concept of cold emails, providing you with a solid understanding of what they are and how they can be leveraged to connect with potential leads and customers.
We delved deep into practical tips and strategies, ensuring you have a comprehensive toolkit to craft and execute successful cold emails that resonate with your audience and elicit responses. From personalizing your messages and crafting compelling content, to timing your emails just right and ensuring follow-up, we’ve covered all the bases to set you up for cold emailing success.
Moreover, we introduced you to four powerful tools designed to streamline the process of sending cold emails at scale, automate follow-ups, and provide valuable insights into your campaign performance. These tools are user-friendly, efficient, and packed with features that can significantly enhance your cold emailing endeavors.
As you embark on your cold emailing journey, remember that consistency, personalization, and perseverance are key. Utilize the knowledge, tips, and tools shared in this article to refine your strategies, optimize your campaigns, and achieve the results you desire.