Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
“If you fail to prepare, prepare to fail.”
In this blog, we’ll unpack why a good sales strategy matters and the key pieces it needs. We’ll talk about lead scoring, why it should be your 2024 priority, and how Breadcrumbs makes it easy.
We’ll also touch on four other cool strategies that work well with lead scoring: perfecting customer personas, creating an irresistible lead magnet, using data for targeted sales, and investing in training.
Lastly, we’ll show you how to build your 2024 sales strategy using these techniques plus lead scoring.
Let’s get started!
Before we dive into how to build a successful sales strategy, let’s quickly define what it is and why it’s important.
A well-defined sales strategy will help you achieve your business objectives in 2024. Having a plan helps your sales assistant and their efforts align with the company’s goals. Moreover:
Without it, you risk losing out on profitable opportunities and handing the initiative to your competitors.
Crafting a winning sales strategy for 2024 is all about keeping it real and relevant. Here’s a condensed take on what you need:
A lead score helps your sales team understand whether a potential customer is worth pursuing.
Time is money, so you want to only deal with those leads that’ll likely lead to a sale. So, scoring leads can help you streamline your sales cycle.
A lead is scored against different factors. Some of these include:
Accurate lead scoring models help sales managers and their teams chase qualified leads likely to convert. It also helps the marketing team, as some of the lead scoring data will influence the types of content they create.
Lead scoring helps you understand the makeup of your ideal target market—which is why it should be your number-one sales strategy for 2024. And Breadcrumbs is here to help.
We offer a refined approach to lead scoring that goes beyond the capabilities of traditional tools. Unlike outdated ranking systems, Breadcrumbs’ advanced analytics does a deep dive into the variables influencing a lead score.
It also integrates the recency and frequency of user actions—because someone who visited your product demo page a year ago differs from someone who visited yesterday!
Our system factors in various interactions, such as recent website visits and social media engagement. These insights help you fine-tune your go-to-market strategies and allow you to engage leads effectively and at the right time.
Breadcrumbs also supports the development of multiple scoring models tailored to different ideal customer profiles (ICPs) vis-a-vis your products and the regions you serve. This flexibility allows for more precise lead qualification.
Book a demo or start a free trial to see it in action!
With lead scoring at the forefront, the following four strategies should complement your sales approach.
Adopting a customer-centric approach is essential in customizing your sales tactics to meet the unique requirements of your potential customers.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
For example, StudioSuits is a specialized clothing brand that continually refines its buyer personas to stay attuned to evolving customer preferences.
When promoting wedding suits for men, they create a distinct persona based on factors like:
This refined persona enables StudioSuits to:
Their secret sauce? They tap into the power of user-generated content to showcase modern men’s suits, creating a whole look that resonates with the groom-to-be. The goal? Selling a dream for their big day.
While we focus on tailoring experiences to specific customer personas, it’s vital to recognize a significant yet often overlooked segment: individuals who depend on accessible web design.
96% of websites aren’t accessible, which is shocking given millions of people use assistive technologies like screen readers and voice assistants to help them navigate a website. If your website isn’t accessible, you’re missing out on an untapped target customer base.
Accessibility is also a moral obligation. And while ADA compliance checks might not be the first sales strategy you try, they’ll help open your online store to new prospective customers.
If you’re unsure where to start, use tools like the ADA compliance checker from accessiBe. The tool will guide you through making your website inclusive and welcoming to everyone.
Plus, here’s how accessibility personalizes your sales strategy:
Let’s face it. Lead magnets require a lot of work upfront.
But if you create a magnet that acknowledges and addresses your customer’s pain points, you can generate demand and fill your sales pipeline with qualified leads. For example, a B2B software company like Proposify might create a whitepaper or video training series addressing a common industry challenge. Offering free and relevant digital products on their website attracts business professionals who give up their contact details in exchange.
The company can then nurture these leads with personalized, targeted email campaigns, gradually guiding them down the sales funnel.
Making sense of customer sales data helps you understand their preferences, behaviors, and purchasing patterns. You can use this information to deliver targeted marketing and sales messages at the right time.
If a customer regularly restocks supplies from you every six months, it’s likely that’s when they run out. Sending a timely reminder as this period approaches can effectively encourage them to repurchase rather than look elsewhere.
And if you do this with all your customers—breaking them up into segments of like-minded behaviors—you’ll pick up those easy wins. Data analytics platforms can also help you identify high-value prospects and new options your organization can explore.
Such platforms have internal uses, too, such as assessing sales leader performance and identifying areas for improvement.
Customer needs and wants are constantly changing. It’s crucial to keep your sales reps ahead of the game and invest in their training. This supports them in refining their sales process so the company can reach its 2024 sales targets.
Practical ways to keep sales professionals’ skill sets updated include:
Internal knowledge sharing is a crucial part of an effective sales strategy. Are their silos in your company preventing the transparent flow of information? Tear them down to enable best practice sharing in areas like cross-selling and up-selling to boost sales performance.
So, how do you turn these sales strategies into a successful 2024 sales plan?
Begin by implementing Breadcrumbs for lead scoring. Our tool will help you evaluate and rank leads based on their conversion potential, guiding you to achieving your revenue targets.
Use Breadcrumbs to analyze customer interactions, such as website visits or engagement with marketing materials, and assign scores accordingly. This process will enable you to prioritize high-quality leads.
Leverage the data collected through Breadcrumbs and other sources to understand customer behaviors and preferences. Use this data to segment your leads and tailor your sales approaches.
For example, you might find that a particular demographic responds well to a specific product or marketing campaign, allowing you to target your efforts more precisely.
Once you’ve segmented your leads, you’ll have a deeper understanding of their pain points, needs, and desires. You can now create compelling and targeted lead magnets that appeal to your target segments. These should address those specific needs or interests.
Keep refining your customer personas based on the insights gathered from lead scoring, data analysis, and the inbound leads from your magnets. Update these personas to reflect changing customer needs and behaviors, ensuring your sales and marketing strategies remain relevant.
Ensure your website and other digital touchpoints (lead magnets and online resources) have accessibility features. A website accessible to those with disabilities:
Setting goals and tracking progress sounds like a no-brainer, but we must stress the importance of this step for your sales strategy.
After all, you need to know where you’re going and how close you are to getting there. Here’s how you can do it effectively:
To make 2024 your company’s best year yet, you must adopt a sales approach that strategically uses data to identify your ideal customer segments. That should be followed by delivering relevant experiences and directing your marketing efforts to match the preferences of each segment.
When leads come in, tools like Breadcrumbs can prioritize them based on their likelihood to convert—guaranteeing that your sales efforts are focused on the most promising leads.
Explore Breadcrumbs for free, or book your demo.