Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Since the business world has migrated into the digital age, we see many changes in how marketers apply their trade.
The old tried-and-true methods that once served previous generations of marketing professionals are no longer effective.
And there’s a good reason for that …
Information.
Marketers today have far more data available to them than ever before, and we leverage that data into useful insights that drive traffic, conversions—and, ultimately, profits.
For example, Breadcrumbs can integrate with product analytics tools like Pendo and Mixpanel that allow you to use in-product actions to create lead scoring models for:
At one time, this level of insight was unheard of, and marketers had to make educated guesses or work off outdated information. But today, with powerful tools like Breadcrumbs, we can have up-to-the-minute data to work with.
Web analytics can be a useful data source for marketers that can inform and guide their actions. Determining how users interact with your website, including how they’re arriving, where they’re coming from, and what they do once they reach your site, can give you unrivaled insight into your most valuable customers’ wants, needs, and behaviors.
This article explains how smart marketers use web analytics to guide their marketing plans toward revenue acceleration.
When we talk about web analytics, we’re specifically referring to analytics pertaining to your website, which can be a potent sales tool. That means gauging how people arrive, what they do once they’re there, and, perhaps most importantly, what causes them to leave.
The ultimate goal of any marketing plan is to push customers toward your website. But if there are issues on the site, like slow load times or an unclear path to conversion, you could be pushing customers away in droves.
So, for the purposes of this article, the term web analytics will solely apply to data derived from users arriving at, interacting with, and leaving your website.
You can use web analytics to help facilitate business growth through marketing in several ways. Below, we’ve listed four of the best web analytics strategies smart marketers use today.
When you’re a digital marketing professional, you’ll use many tools as a part of your marketing tech stack. These automated platforms typically help undertake some of the more repetitive tasks associated with marketing campaigns, like organizing leads or sending out email marketing blasts.
One of these tools is your customer relationship manager or CRM. This is an essential tool for any business that allows you to maintain your lead list and track each potential customer as they make their way through the customer journey. This takes them all the way through conversion back to retention.
By syncing your CRM with your web analytics tool, you can track what specific customers do when they arrive at your site. When a visitor to the site converts into a lead and requests new information, you can tell where they came from and what they did on the site and add this data to their CRM profile. You can use automation software to set up a workflow that automatically takes care of this information sync.
Understanding this valuable data can help you determine how you should approach the lead, what they’re looking for, and what marketing campaign brought them to you.
By examining web analytics, you can observe and accurately predict shifting trends in your industry.
Let’s take healthcare as a prime example.
Though far it seems, the pandemic shifted most things in our day-to-day lives, with telehealth the biggest change. Telemedicine evolved into an industry that grew into high in-demand service seemingly overnight.
The options to now easily schedule a virtual visit with your doctor online resulted in accessibility from nearly anywhere, but of course, with a market comes competition. With so many players in the health market, smart marketers need to stay ahead of the game to stand out from the crowd. One of the most effective ways to do this is through web analytics.
If you discover that more of your converting prospects are coming from Google PPC campaigns than social media, you’ll quickly realize that the trend for your industry is leaning against social media.
Smart marketers that work for a marketing agency also understand the nuances between industries and adapt their knowledge and experience to accommodate the best practices for the specific niche over time.
For example, marketers working in the real estate industry know their stats—like that 41% of homebuyers’ first step during the buying process is to look at properties online.
Because they recognize this trend, they appreciate and respect the importance of visibility in the online real estate market. To capitalize on this trend, they’ll utilize SEO services for real estate to improve their website’s search engine ranking and serve their listings in front of that 41% of online homebuyers to pique their interest.
If you see that customers are leaving your website in droves without converting, then there’s obviously something going on that you’ll need to address. It could be that the layout of your site isn’t appealing or easy to use for your target audience.
Perhaps they can’t figure out where your shopping cart is or how they’re supposed to check out. It could also be that they get to the checkout screen, and something about the process turns them away.
Of course, it could also be slow speeds or some kind of significant error that makes the browsing experience impossible or frustrating. You can get to the bottom of this by examining session replays and heat maps. These data-driven insights will allow you to see how people interact with your site, including where they’re falling off and what actions they took right before.
With heat maps, you can even identify instances of rage-clicking, which is a surefire sign that something is happening that’s upsetting your audience. But without these valuable web analytics, you’d never know.
Web analytics can help you determine your best source for quality leads. For example, you can determine where your prospects are coming from and have those analytics broken down into a chart. Then, you can see how many visitors from each lead source actually converted.
It could be that Facebook is bringing in more viewers than something like Google PPC, but more of those coming through Google is converting and becoming customers. When this happens, you can immediately shift your budget, throwing more power behind Google since it provides more motivated and profitable leads.
Now that you understand how analytics can help inform your marketing plan, let’s take a quick look at the various web analytics that can help you grow.
You’ve seen how web analytics can help you grow your business. But there are other data points you can examine to improve your company and its growth as a whole.
Let’s quickly review three other areas you can focus on to grow and improve your business.
We now have access to more customer data than ever, and we’re still scratching the surface. Web analytic data is just one of the data sources you can use to grow your business through marketing.
Product analytics is another huge opportunity for improved operations through data. You can use Breadcrumbs’ scoring model to integrate with popular product analytics tools to make the best and most profitable experience possible. Click here to get started with Breadcrumbs for free!